Be a founding member of the product marketing function at XBOW, working closely with the founders, product team, and early go-to-market team to shape how products are brought to market and tell a story to customers, defining positioning and messaging, driving key launches, and building the foundational marketing assets that power sales and growth efforts. This is a high-impact IC role for someone who loves turning complex technical concepts into clear, compelling narratives.
Job listings
Help shape the go-to-market strategy for our eXtended Threat Management suite. Craft our story: Help define a unified product vision and build compelling value propositions and messaging that speak directly to our target buyer personas. Shape and execute go-to-market strategies for new products and campaigns, in close collaboration with cross-functional teams. Equip our sales, GTM, and field marketing teams with the insights, messaging, and tools they need to win and inspire customers.
In this role, you’ll work with marketing and sales teams to strengthen Dragos’s brand, generate new business, and grow existing customer relationships through a mix of public relations, digital and in-person activities and campaigns. You'll collaborate with marketing and regional leadership to own and implement all EMEA marketing activities. Reporting to the Senior Director, you’ll play a key role in refining the EMEA go-to-market strategy.
$142,500–$220,100
USD/year
Lead go-to-market efforts for the Risk & Governance product line and be responsible for positioning, messaging, enablement, and launch strategy for vendor risk management and broader governance offerings. Define how Drata drives business value through modern risk management solutions. Thrives on cross-functional collaboration, customer insight, and translating complex capabilities into clear, actionable messaging.
$142,500–$220,100
USD/year
Drive the go-to-market strategy for Security Assurance, including product launches and feature rollouts. Develop and refine positioning and messaging grounded in customer insight and competitive intelligence. Partner with Product, Sales, and Customer Success to influence roadmap decisions and ensure alignment across teams. Translate technical capabilities into compelling value propositions. Lead the creation of collateral and tools for new feature releases.