Senior/Lead Product Marketing Manager (Founding Team)

You’ll be a founding member of the product marketing function at XBOW. You’ll work closely with the founders, product team, and early go-to-market team to shape how we bring our products to market and tell our story to customers. You’ll help define positioning and messaging, drive key launches, and build the foundational marketing assets that power our sales and growth efforts. This is a high-impact IC role for someone who loves turning complex technical concepts into clear, compelling narratives—and wants to play a hands-on role in building an early-stage category-defining company. The role involves defining and evolving XBOW’s positioning, messaging, and narrative for a technical security audience, refining positioning, messaging, and packaging for XBOW’s products based on customer insights, competitive research, and product intuition. You will also partner with product and engineering to plan and execute feature and product launches and develop audience segmentation, personas, and use cases to guide go-to-market strategy.