Help shape the go-to-market strategy for our eXtended Threat Management suite. Craft our story: Help define a unified product vision and build compelling value propositions and messaging that speak directly to our target buyer personas. Shape and execute go-to-market strategies for new products and campaigns, in close collaboration with cross-functional teams. Equip our sales, GTM, and field marketing teams with the insights, messaging, and tools they need to win and inspire customers.
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This role will be central to managing and executing impactful community marketing programs and supporting growth initiatives aimed at increasing engagement and adoption. You will develop and manage low-touch programs for smaller users and self-serve customers. You will also facilitate the capture of authentic, high-trust narratives that drive word-of-mouth marketing and enhance discoverability.