This role is pivotal in managing a SaaS-based product aimed at the mid-market, ensuring that solutions resonate with the target audience and drive sustainable growth. The ideal candidate excels at translating market data into actionable strategies, empowering sales teams, and guiding product positioning through robust research and customer feedback.

This role will be responsible for developing and executing go-to-market (GTM) strategy and execution of go-to-market initiatives, messaging, positioning, and sales enablement for our clinical AI solutions. The Director of Product Marketing will be a bridge between Marketing and Product, and will work cross-functionally across several teams to drive product adoption and market impact.

As a Group Product Marketing Manager at Vanta, you will define and manage go-to-market strategy, execute campaigns to promote products to customers, and partner with the post-sales team to develop up-sell and expansion sales plays. You will also author compelling content, analyze data, and build relationships across different teams to deliver effective communications and refine pricing and packaging.

Own the product marketing strategy and GTM execution to grow the adoption of Polygon products, leading and growing the PMM team, driving market positioning, and collaborating cross-functionally to deliver high-quality, creative, and impactful marketing campaigns, influencing the narrative and messaging that drive product success.

Drive growth through a robust channel sales model reporting to the CMO. Develop and implement go-to-market (GTM) strategies, performance marketing, and brand building, with a strong focus on demand generation and ecosystem collaboration. Target audience is a diverse mix of B2B, B2C, and B2G markets, including schools, higher education institutions, corporate education programs, and research organizations.

The Director of Product Marketing will lead and scale our go-to-market (GTM)-focused product marketing team, responsible for developing and executing a world-class GTM strategy and refining the messaging and positioning of the Spring Health platform, working cross-functionally with multiple teams.

We are seeking an innovative and results-driven Product Marketer to lead the marketing strategy for our workplace training content and learning management system (LMS) platform. This role requires a mix of strategic thinking, data-driven decision-making, and hands-on execution to ensure our ecosystem of products, content, and service solutions reach the right audiences, with the right positioning and messaging.

The Sr. Manager, Product Marketing will shape the go-to-market strategy for our products and solutions. This role acts as the voice of the customer, helping to define product positioning, competitive differentiation, and market intelligence. You will collaborate closely with Product, Sales, Customer Success, Marketing and the ELT to ensure our products resonate with our target audience and drive revenue growth.