Associate Product Marketing Director
Benefits
Unlimited PTO
19w maternity
12w paternity
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About INSTRUMENT:
- Own category strategy and growth, including positioning and customer definition.
- Be accountable for measurable business impact, driving growth across the instrument portfolio.
- Define and evolve core audiences and use cases, grounding strategy in real creator workflows.
Responsibilities:
- Lead GTM strategy end to end, spanning major launches and evergreen initiatives.
- Partner with Product leadership to influence product roadmap decisions.
- Establish and own success metrics across adoption, retention, and monetization.
Requirements:
- 7–10+ years of Product Marketing experience, with demonstrated ownership of strategy and growth outcomes.
- Proven ability to influence product direction through positioning and market perspective.
- Strong analytical instincts, with the ability to define success metrics.
Splice
Splice is a creative platform for people who make music, offering a leading catalog of sounds and samples and an expanding AI stack. They embrace remote work and a culture of collaboration, accountability, and unity, with colleagues across the US and the UK.