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$156,973–$196,216/yr
US Unlimited PTO 19w maternity 12w paternity

  • Own category strategy and growth for INSTRUMENT.
  • Lead GTM strategy end to end, spanning major launches and evergreen initiatives.
  • Partner deeply with Product leadership to influence product roadmap decisions.

Product Marketing GTM Strategy Analytical Skills Communication Skills

20 jobs similar to Associate Product Marketing Director

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$135,754–$169,693/yr
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  • Lead design for top-of-funnel, onboarding, activation, and subscription flows.
  • Partner with Product, Engineering, Marketing, and Data to drive measurable growth outcomes.
  • Create and test hypotheses through A/B experiments and rapid iteration.

Splice is a creative platform for people who make music. They inspire and accelerate creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. At Splice, our shared success depends on our ability to support one another, work well together, and communicate directly.

US Unlimited PTO

  • Define and evolve Fieldguide’s ICPs, buyer and user personas, and messaging frameworks.
  • Own product positioning, value propositions, and category narrative, ensuring clear differentiation and consistency across all channels.
  • Lead end-to-end GTM strategy for product launches and major feature releases.

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG. They are based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. The team is inclusive, driven, humble and supportive.

$140,000–$170,000/yr
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  • Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
  • Define audience segments and use cases across MasterClass Certificates and adjacent offerings
  • Drive portfolio-level positioning and messaging coherence across the product suite

MasterClass is a streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. They're a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states.

$140,000–$190,000/yr
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  • Own and lead the roadmap for a core product area, from vision through execution
  • Define KPIs and measurement frameworks to track performance and guide strategy
  • Uncover trends and use data to drive strategic product decisions

Axios is a media company dedicated to delivering trustworthy news and information with efficiency, clarity, and Smart Brevity. They value having a strong and positive work environment with a commitment to an open, inclusive, and diverse work culture.

$280,000–$350,000/yr
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  • Own positioning and messaging across all three businesses
  • Lead go-to-market for product and model launches
  • Set launch standards; ensure no release ships without a clear story

Runway is building AI to simulate the world through merging art and science and believes that world models are at the frontier of progress in artificial intelligence. They are a team of creative, open minded, caring and ambitious people who are determined to change the world.

Europe

  • Build the product department from the ground up, working with senior leaders to shape the product vision and strategy.
  • Guide an ambitious team in driving innovative solutions within the MarTech portfolio, delivering customer acquisition results.
  • Establish effective collaboration across teams and ensure that product offerings align with market demands and business objectives.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$150,000–$175,000/yr
US Unlimited PTO

  • Define and drive product strategy, roadmap, and go-to-market plans aligned with company objectives and market opportunities.
  • Own end-to-end product success, including defining KPIs, monitoring performance and adoption, and iterating based on data and feedback.
  • Manage and prioritize the product backlog, balancing strategic initiatives with tactical improvements.

Jukebox Health partners with health plans to make homes safer and more accessible for older adults and high-needs populations, combining technology with networks of clinicians, suppliers, and installers to deliver personalized home modifications and environmental supports nationwide. Founded by experienced entrepreneurs, Jukebox Health is a fast growing healthcare services company backed by top venture capital firms like Valtruis and The Home Depot.

$70,000–$120,700/yr
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  • Drive go-to-market execution for B2B seller tools and features.
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Jobgether is a company that uses an AI-powered matching process to ensure job applications are reviewed quickly, objectively, and fairly. They have an inclusive, people-first culture recognized as one of the Best Employers.

$230,000–$260,000/yr
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  • Own Jasper’s overarching product story and messaging framework across products, personas, and verticals.
  • Translate complex technical innovation into clear, differentiated positioning that resonates with executive buyers and end users alike.
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Jasper is the leading AI marketing platform, enabling companies to reimagine their marketing workflows and drive higher ROI. Jasper is a remote-first organization with team members across the US, France, and Australia and is trusted by nearly 20% of the Fortune 500.

US

  • Build a deep understanding of segment-specific pain points, ambitions, and perspectives.
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$170,000–$185,000/yr
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  • Shape the product vision, strategy, and roadmap.
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  • Analyze product metrics, feedback, and market signals assess impact, refine strategies, and guide continuous improvement.

PadSplit is solving the affordable housing crisis by creating a shared living marketplace. They are a fully remote company that values its employees.

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  • Define and lead the GTM strategy for Tile product launches.
  • Own the positioning and messaging framework for the Life360 Tile portfolio.
  • Drive "Inbound" PMM excellence by partnering with Product Management.

Life360's mission is to keep people close to the ones they love. Their category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most. Life360 has more than 500 (and growing!) remote-first employees.

US

  • Collaborating to deliver value through a customer-first, digitally enabled ecosystem.
  • Developing digital product visions and strategies grounded in customer needs and data.
  • Establishing product goals and metrics to measure product value outcomes.

HarperCollins Christian Publishing is dedicated to building a diverse and inclusive team that values diverse backgrounds and insights to fuel innovation. They focus on delivering quality Christian content and resources to a global audience.

North America Europe Australia Unlimited PTO

  • Develop a strong working understanding of LucidLink’s technology, customer workflows, and competitive landscape.
  • Own end-to-end go-to-market for features, use cases, and solutions.
  • Translate technical concepts into clear, compelling stories for different audiences and industries.

LucidLink is a fast-growing startup on a mission to make data instantly and securely accessible from everywhere. Our cloud-based technology enables teams to instantly access files and collaborate from anywhere in a familiar format that works like a local hard drive.

$130,000–$150,000/yr
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  • Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Develop clear and compelling product positioning, value propositions, and messaging.
  • Develop and execute go-to-market strategies for new product launches and feature releases.

Anomali is a security operations platform that is modernizing security operations with its AI-powered Copilot. They have a cloud-native security data lake which consolidates visibility and provides speed, scale, and performance while reducing the cost of security analytics.

US

  • Define and lead our end-to-end GTM strategy for new hardware products.
  • Deeply understand the customer and translate insights into compelling products.
  • Own positioning, messaging, and value propositions that differentiate our brand.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

Global Unlimited PTO 14w maternity 8w paternity

  • Own a defined feature set within Docs & Communications, from discovery through delivery and ongoing iteration
  • Build and manage product roadmaps that address core business needs, support OKRs, and improve customer and internal experiences
  • Analyze product data and user behavior to identify high-impact problems and collaborate with design and engineering to develop and test solutions

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. We appreciate your interest and wish you the best!

North America

  • Develop and execute go-to-market strategies for new products and features.
  • Craft compelling messaging, positioning, and content that communicates value to target audiences.
  • Drive product launches, including cross-functional coordination, internal enablement, and external communications.

Jobgether helps partner companies with their hiring needs. They use an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

  • Launching and promoting products, services, and expansion initiatives
  • Learning how to prioritize work based on impact, not just output
  • Supporting lifecycle and expansion campaigns

Prompt Therapy Solutions, Inc. is revolutionizing healthcare with modern, automated B2B software for rehab therapy businesses, the teams within, and the patients they serve. They've become the go-to platform in the space, are setting a new standard in healthcare technology, and growing fast.

Global

  • Define the global PMM, Customer Marketing, and Channel Marketing vision and strategy.
  • Own the development and framework for all core product positioning and value messaging
  • Lead the creation of product packaging, pricing, and naming strategies.

SmartRecruiters is the Recruiting AI Company that transforms hiring for the world’s leading enterprises. Built for global scale, SmartRecruiters, an SAP company, delivers an AI-powered hiring platform that automates and optimizes the entire talent acquisition process. They are a values-driven, globally focused tech company with a bold vision for the future of work.