Source Job

Global

  • Define the global PMM, Customer Marketing, and Channel Marketing vision and strategy.
  • Own the development and framework for all core product positioning and value messaging
  • Lead the creation of product packaging, pricing, and naming strategies.

Product Marketing B2B SaaS Pricing Messaging GTM Strategy

20 jobs similar to Vice President, Product Marketing

Jobs ranked by similarity.

$240,000–$300,000/yr
US

  • Collaborate with product management to create a shared vision of how we show and describe the value of G-P's offerings.
  • Build a world-class Product Marketing team to ensure that the team is appropriately staffed and mentored to deliver on G-P's product marketing goals.
  • Create product positioning, messaging and value propositions that differentiate G-P in the market.

G-P's Global Employment Platform enables clients to expand into over 180 countries quickly. Their diverse, remote-first teams are essential to their success, fostering innovation and valuing every contribution.

$110,000–$150,000/yr
US

  • Lead the development of clear positioning and messaging.
  • Partner with Product and Revenue to shape go-to-market strategy.
  • Enable teams with clear sales and partner-facing materials.

CodePath is reprogramming higher education to create AI-native engineers, CTOs, and founders. They deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students, training them to become tech leaders.

$165,000–$175,000/yr
US Unlimited PTO 12w maternity 4w paternity

  • Own product positioning, messaging, and value propositions.
  • Lead end-to-end go-to-market planning for new products.
  • Create and maintain sales enablement assets.

Vanilla is a startup aiming to make estate planning modern and intelligent with their AI-powered platform. They bring together expertise across estate planning, wealth management, and SaaS, embracing flexibility and close connection across their distributed team.

$68,314–$75,571/yr
Unlimited PTO

  • Develop product positioning, value propositions and messaging.
  • Lead product launches, including strategy, KPI development, and creation of tools and collateral.
  • Enable sales by communicating product value propositions and delivering sales tools.

PointClickCare is a health tech company that's founder-led and privately held, empowering employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, their platform serves over 30,000 provider organizations, making a real difference in millions of lives.

$101,600–$165,100/yr
Nigeria

  • Define go-to-market strategies for product launches.
  • Develop compelling product positioning and messaging.
  • Conduct ongoing market research and competitive analysis.

Jobgether uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$230,000–$260,000/yr
US 12w maternity

  • Own Jasper’s overarching product story and messaging framework across products, personas, and verticals.
  • Translate complex technical innovation into clear, differentiated positioning that resonates with executive buyers and end users alike.
  • Lead, coach, and develop a team of PMMs who are strong in strategy and storytelling.

Jasper is the leading AI marketing platform, enabling companies to reimagine their marketing workflows and drive higher ROI. Jasper is a remote-first organization with team members across the US, France, and Australia and is trusted by nearly 20% of the Fortune 500.

Europe

  • Own end-to-end product launches including positioning, enablement, and market amplification.
  • Create a competitive intelligence system to empower the sales team.
  • Measure and optimize marketing asset performance based on data insights.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

  • Define the 'why, when, and what' of the products the engineering team builds, leading cross-functional teams from ideation to launch.
  • Build a product and strategy that reflects Insider's vision, clearly articulating the business value to the product team.
  • Define the release process, coordinate activities to bring products to market and manage/prioritize product items.

Insider One provides a platform for marketing and customer engagement teams, unifying data, personalization, and journey orchestration across channels with AI. They have 1,500+ team members across 30+ offices and are backed by investors like Sequoia Capital, trusted by 2000+ customers.

US

  • Develop product positioning, value propositions and messaging.
  • Lead product launches, including strategy and KPI development.
  • Enable sales by communicating product value and delivering tools.

Jobgether connects job seekers and employers using an AI-powered matching process. They ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

US

  • Define and lead our end-to-end GTM strategy for new hardware products.
  • Deeply understand the customer and translate insights into compelling products.
  • Own positioning, messaging, and value propositions that differentiate our brand.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

Global

  • Accountable to marketing’s revenue number and KPIs.
  • Support the full customer journey, from first touch through expansion.
  • Use data to guide decisions, challenge assumptions, and adjust strategy.

Help Scout helps businesses delight more customers through their customer support platform. They are a fully remote company with 140+ people globally and have been a Certified B Corporation since 2019, pledging 1% of their equity back to the community, fostering a culture of challenge and support.

US Unlimited PTO

  • Define and evolve Fieldguide’s ICPs, buyer and user personas, and messaging frameworks.
  • Own product positioning, value propositions, and category narrative, ensuring clear differentiation and consistency across all channels.
  • Lead end-to-end GTM strategy for product launches and major feature releases.

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG. They are based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. The team is inclusive, driven, humble and supportive.

Global

  • Help define and execute product strategy aligned with company goals.
  • Lead, coach, and develop a team of Product Managers.
  • Drive product decisions tied to growth, retention, adoption, and expansion metrics.

Hubstaff builds an industry-leading time tracking and workforce management platform for remote and distributed teams. They were early believers in remote work and have been fully remote for over a decade, and more than 95,000 businesses rely on them.

$160,000–$215,000/yr
US

  • Own the go-to-market (GTM) launch process, creating and managing cross-functional plans to ensure successful, high-impact releases.

Eve is redefining what’s possible in legal technology by empowering law firms with AI-driven solutions that elevate how they operate, serve clients, and grow. They are used by over 550+ law firms and are backed by top investors, growing quickly with a world-class team.

$160,000–$180,000/yr
US Unlimited PTO

  • Own the end-to-end marketing strategy, driving demand generation, brand, communications, and product marketing.
  • Shape positioning, messaging, and go-to-market strategy while ensuring a deep understanding of customer needs and buying preferences.
  • Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation.

Casechek innovates the implant supply chain, bringing transparency to patient care costs by automating workflows for vendor-supported surgical procedures. They are a hybrid, remote, and in-person team based out of Chicago's Fulton Market, valuing diversity, curiosity, and a passion for learning.

$240,000–$240,000/yr
US

  • Own Orum’s marketing vision,strategy, and execution across brand, product marketing, and demand generation.
  • Build and lead a high-performing marketing organization that drives measurable business outcomes.
  • Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design.

Orum’s AI-powered suite helps salespeople connect, listen, and sell. They are a remote-first team, creating a future where work feels more meaningful and connected.

$70,000–$120,700/yr
US

  • Drive go-to-market execution for B2B seller tools and features, including launch planning, messaging, and channel coordination.
  • Shape positioning and value propositions by partnering with Product teams to gather seller feedback.
  • Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets.

Jobgether uses an AI-powered matching process to ensure candidate applications are reviewed quickly, objectively, and fairly. Their system identifies the top-fitting candidates, and this shortlist is shared directly with the hiring company.

$190,000–$210,000/yr
US Unlimited PTO

  • Lead a major product at Findem, including setting long-term strategy.
  • Own the company’s thesis for the market segment including the target buyer.
  • Work closely with engineering to focus our efforts on the most impactful innovations.

Findem is a fast-growth startup with an ambitious vision. Their People Intelligence platform uses AI and machine learning to provide critical solutions for talent acquisition and people analytics functions, helping companies build more engaged and diverse teams.

Europe 4w PTO

  • Define and execute a clear marketing and growth strategy.
  • Optimize CAC, LTV, ROMI, and growth efficiency.
  • Build marketing teams aligned to business goals.

Promova is redefining language education to make it accessible, personal, and effective. Their team of 150+ professionals blends AI-driven innovation with human expertise to create tools that help people confidently speak and embrace new cultures.

US Unlimited PTO

  • Build GTM Strategy and Customer Journey by defining ICPs, territories, and the sales process.
  • Personally lead complex enterprise sales cycles ($1M+) with C-level stakeholders.
  • Recruit, mentor, and develop Account Executives and Customer Success Managers.

Digimarc is building the trust layer for the modern world, providing solutions to verify what’s real and protect against fraud. They are recognized in Gartner’s 2025 Hype Cycle and trusted by the world’s central banks.