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20 jobs similar to Senior Product Marketing Manager, Launches

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$180,000–$200,000/yr
US Unlimited PTO

Lead efforts to redefine Marigold’s identity as the modern marketing cloud. Own the GTM strategy for product and feature launches, ensuring measurable ROI. Mentor a team of product marketers, fostering operational excellence and innovation.

Marigold is a marketing technology company helping businesses build stronger customer relationships through its three core platforms.

US

The Product Marketing Manager, PLS (PMMP) will be responsible for developing and executing go-to-market plans for Agiloft products with a special emphasis on developing, introducing, and maintaining our Product Led Sales (PLS) strategy for our standalone products. Build and maintain a PLS market introduction and standard for appropriate standalone products. Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues.

Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP).

$110,000–$147,000/yr
US

  • Build and drive the go-to-market positioning and strategy for the Expert Insights offering.
  • Craft product messaging and develop impactful go-to-market strategies.
  • Work cross-functionally with product, sales, and marketing teams to drive business impact and growth.

AlphaSense, founded in 2011 and headquartered in New York City, is a market intelligence and search platform built on AI to deliver insights.

US

  • Build the product marketing function from the ground up.
  • Shape the product narrative and support go-to-market execution.
  • Enable sales confidence and client growth.

JamLoop unifies CTV and digital advertising into one simple, performance advertising platform.

US

This role shapes go-to-market strategy, messaging, and positioning across complex technical solutions. Senior Director will manage a team of product marketers, develop compelling content, and partner closely with Sales and Product teams to drive adoption and revenue. Requires strategic thinking combined with hands-on execution, ensuring successful product launches, customer engagement, and market differentiation.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.

Europe

  • Own the story and go-to-market for Ideals Virtual Data Room, Ideals Board, and Ideals Vault.
  • Lead and coach a small PMM team and work closely with Product, Sales, and Marketing.
  • Set clear checklists and timelines so Product, Marketing, Sales, and CS know who does what and when.

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market.

  • Define and lead go-to-market (GTM) strategy for product launches and new features.
  • Develop and maintain competitive intelligence to inform messaging and sales strategy.
  • Build and scale customer storytelling through case studies, success videos, and value/ROI narratives.

Supermove gives movers and their customers easy, digital tools to manage their moves through the power of AI and automation.

  • Define the 'why, when, and what' of the products the engineering team builds, leading cross-functional teams from ideation to launch.
  • Build a product and strategy that reflects Insider's vision, clearly articulating the business value to the product team.
  • Define the release process, coordinate activities to bring products to market and manage/prioritize product items.

Insider One provides a platform for marketing and customer engagement teams, unifying data, personalization, and journey orchestration across channels with AI. They have 1,500+ team members across 30+ offices and are backed by investors like Sequoia Capital, trusted by 2000+ customers.

Unlimited PTO

  • Own MagicSchool’s product positioning, audience messaging, and value propositions.
  • Lead the team through end-to-end product launches—from narrative development to measurement.
  • Collaborate with enablement to create practical, high-quality sales enablement (decks, battlecards, solution briefs).

MagicSchool is the premier generative AI platform for teachers.

$100,000–$125,000/yr

  • Lead the go-to-market strategy for new products and features.
  • Build lifecycle journeys and product education experiences that guide users.
  • Surface customer insights, use cases, and usage patterns that shape positioning and roadmap decisions.

At Wave, we help small businesses to thrive so the heart of our communities beats stronger.

US Unlimited PTO

This role shapes how Built shows up in the market and owns the positioning and narrative for a portfolio of emerging products. Runs integrated campaigns that drive awareness, revenue, and adoption. Perfect for builders who thrive in 0→1 environments and know how to turn early signals into scalable market momentum.

Built is the AI-powered platform transforming the way real estate is financed, developed, and managed.

  • Act as the voice of the market in product development.
  • Own global positioning, messaging, and value propositions across all Deel products.
  • Build and scale a Product Marketing org that mirrors a Product org.

Deel is an all-in-one payroll and HR platform for global teams, aiming to unlock global opportunity for every person, team, and business. They are among the largest globally distributed companies with a team of 7,000 spanning more than 100 countries.

$120,000–$130,000/yr
US

Lead go-to-market strategy and execution for our virtual healthcare products in the B2B market. Own end-to-end GTM plans for new products and major releases, from discovery through launch and post-launch optimization. Translate clinical, technical and operational product capabilities into clear, outcomes-first value stories for B2B buyers.

Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions.

US Unlimited PTO

  • Define product positioning, lead new product/feature launches, and drive adoption/retention campaigns.
  • Collaborate with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes.
  • Create launch videos, pages for new products, and marketing campaigns across email, SMS, and in-app messages.

Flex is building a finance super app for premium business owners, reimagining financial workflows and services for entrepreneurs. The company has grown revenue significantly since launching in September 2023 and aims for profitability by late 2025, targeting mid-market businesses often overlooked by fintech solutions.

$70,000–$120,700/yr
US

  • Drive go-to-market execution for B2B seller tools and features, including launch planning, messaging, and channel coordination.
  • Shape positioning and value propositions by partnering with Product teams to gather seller feedback.
  • Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets.

Jobgether uses an AI-powered matching process to ensure candidate applications are reviewed quickly, objectively, and fairly. Their system identifies the top-fitting candidates, and this shortlist is shared directly with the hiring company.

$240,000–$300,000/yr
US

  • Collaborate with product management to create a shared vision of how we show and describe the value of G-P's offerings.
  • Build a world-class Product Marketing team to ensure that the team is appropriately staffed and mentored to deliver on G-P's product marketing goals.
  • Create product positioning, messaging and value propositions that differentiate G-P in the market.

G-P's Global Employment Platform enables clients to expand into over 180 countries quickly. Their diverse, remote-first teams are essential to their success, fostering innovation and valuing every contribution.

Europe

  • Own end-to-end product launches including positioning, enablement, and market amplification.
  • Create a competitive intelligence system to empower the sales team.
  • Measure and optimize marketing asset performance based on data insights.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

  • Build tailored GTM strategies that extend Replicant’s core positioning into differentiated industry and solution narratives.
  • Conduct market research, track competitor moves, and lead win/loss analysis.
  • Lead cross-functional launch planning and execution—from market validation to messaging, GTM strategy, enablement, and post-launch optimization

Replicant built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence.

US

  • Lead a team of product marketing managers, fostering a culture of excellence and collaboration.
  • Shape the narrative for Twilio's Messaging and Email businesses, connecting product innovation to market trends.
  • Partner with R&D leadership to influence roadmap prioritization and align on positioning.

Twilio is shaping the future of communications, delivering innovative solutions to hundreds of thousands of businesses and empowering millions of developers worldwide.

US

  • Define and own product positioning and messaging that clearly communicates value across multiple customer segments and channels.
  • Develop and execute a data-driven product marketing strategy aligned with overall business objectives.
  • Lead go-to-market planning and execution for new product launches and major updates in close partnership with product, sales, and customer success.

Jobgether uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against a role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.