Job Description
Repositioning Marigold: Lead the effort to redefine Marigold's identity, crafting a narrative articulating value and vision in the marketing cloud. Develop vertical-specific strategies in partnership with sales, engaging key industry segments with value frameworks. Focus on storytelling to build teams that elevate how the brand shows up in the world.
Driving Go-To-Market Excellence: Own the GTM strategy for product and feature launches, showing use cases and customer stories demonstrating ROI. Empower sales and customer success with playbooks aligned with each segment's unique challenges. Analytical mindset with ability to make insight-driven strategies.
Team Leadership and Collaboration: Mentor a talented team of product marketers, ensuring operational excellence and innovation. Influence at the executive level, aligning product, sales, and marketing.
About Marigold
Marigold is a marketing technology company helping businesses build stronger customer relationships through its three core platforms.