Strategically plan marketing initiatives that support the growth of the Firm, specifically in assigned industry and service lines. The Manager, Industry/Services Marketing oversees strategy and planning for integrated marketing and communications campaigns that support BPM’s industry and service line specialization. Responsibilities include supporting initiatives that align with the groups’ marketing needs.
Phil is seeking a driven and experienced Product Marketing Manager to build and lead our product marketing function. This role includes go-to-market strategy, content creation, competitive intelligence, and sales enablement. Reporting to the Senior Marketing Manager, you will play a pivotal role in shaping our positioning and messaging, driving awareness, and enabling sales efforts across the business.
Reporting into the Chief Marketing Officer of Experian Marketing Services, you will manage a high-performing team of marketers supporting Experian's platforms, data and identity products and services. You will lead core messaging and content creation, oversee go-to-market and launch strategies and activities including all training, and enablement. You will be a strategic partner for product, sales and the wider marketing function.
The Sr. Marketing Manager, Partnerships role focuses on driving marketing efforts for NAF’s strategic partnerships, including companies in financial wellness, insurance and other mortgage-adjacent categories. This person will partner closely with strategic partnership managers to develop strategies that drive business metrics, create customer journeys and value propositions and manage campaign performance tracking.
This role will be responsible for utilizing marketing insights to help drive degree pipeline research, strategy, and progress. This individual will serve as a lead and key collaborator with the Partnership and Sales teams, creating target lists of goal programs and analyzing inbound degree leads. This individual will also work closely with Finance to iterate on program rubrics and models.