Responsible for developing marketing strategy and go to market plans at a global level for Canonical's IoT portfolio. Requires close collaboration with the Product and engineering teams, content team, Sales Teams, as well as other Marketing functions. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing.
Job listings
$141,000–$225,600
USD/year
The Strategic Marketing Consultant will lead engagements with client organizations focused on generating positive Marketing ROI, improving customer and marketing facing stimuli, and leveraging data and analytic assets. This role serves two primary constituencies: 1) client organizations with unmet strategy development needs, and 2) RRD sales and client management groups whose long-term positioning depends on deepening the strategic nature of client relationships. This role will have a broad scope of responsibility including formulating and presenting strategic advice to clients, coordinating internal resources required to deliver consulting work product, leading internal teams in account planning exercises, and developing repeatable consulting solutions that can be delivered by RRD teams.
This individual will think strategically about how to win our market and then lead successful go-to-market initiatives. They will be responsible for developing the strategy, building deep client and competitor understanding, and impacting the way we build, market, and sell our product and service offerings.
Lead the go-to-market strategy and commercial performance for a portfolio of online postgraduate programs. Champion the student at every stage of the journey. Shape insight-led competitive value propositions and translate these into high-impact, end-to-end marketing plans. Lead a cross-functional Agile squad, manage budget allocation, and drive continuous optimisation to achieve student start and retention targets.