Lead go-to-market strategy for new features and products, from planning through launch and adoption. Craft clear, compelling messaging and positioning that resonates with target audiences and scales across the customer journey. Partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement.
Sprout Social is looking for an Industry Product Marketing Manager II for the Marketing team. This role is equal parts strategy and execution. You will gain an in-depth understanding and expertise in key industries to be able to identify industry trends, unique customer requirements or preferences and craft tailored product positioning and messaging.
As the first marketing hire, you'll craft Rillet's positioning and scale early traction into a world-class marketing engine. Responsibilities include owning messaging, campaigns, channels, and metrics from day one, working closely with the CEO and GTM.