In this role as Senior Product Marketing Manager, you’ll sit at the center of product, marketing, and growth – driving strategy, informing roadmap, and unlocking adoption through creative and strategic launches, analysis, customer insights, and storytelling. You'll own positioning, influence what we build, and work across teams to ensure our product drives real customer value and sustained growth.
As the first dedicated Product Marketer, you'll play a pivotal role in shaping the product's narrative, positioning, and market presence, bridging the gap between the product's capabilities and the market's needs, ensuring that the solutions are effectively communicated and adopted by the target audience.
Engine is seeking a Senior Manager, Product Marketing to own the end-to-end product marketing strategy, impacting revenue goals. You will act as a bridge between product, sales, and marketing, translating product capabilities into compelling narratives that resonate with our target audience and drive rapid adoption and revenue. This role involves developing go-to-market strategies, conducting market research, crafting messaging, and creating campaigns to accelerate acquisition and retention.
This is a pivotal moment at CaptivateIQ as we evolve from a single-product offering into a dynamic, multi-product platform. As the leader of our Product Marketing function, you will step into a high-impact, player-coach role—shaping our go-to-market approach, mentoring a growing team, and directly driving initiatives that accelerate growth and sharpen our competitive edge.