We’re looking for a Senior Product Marketing Manager to join our team for a role to work remotely based in Canada. You're going to be a part of a team that is the point of contact for all upcoming Product launches and is well-versed in all aspects of go-to-market strategies and branding, and is a whiz in product development and measurement.

The Marketing Operations Manager will support the broader marketing and sales teams as an expert in the day-to-day software, data and processes that drive commercial success. The candidate will develop and optimize systems that enhance efficiency, scalability, and performance. They should be a logical, data-driven thinker with analytical skills and creative problem-solving.

This critical role collaborates with marketing teams around the world to bring their programs to life, refining program frameworks to ensure optimized campaign execution. You will build, execute technical QA, and monitor/report on programs. This role assists in relevant platform and segmentation enhancements to drive performance improvements.

In this role, you will report to the Director of Revenue Operations and be responsible for managing our marketing technology, automation, lead lifecycle, attribution, and reporting to drive efficiency and revenue impact. You will play a critical role in unifying the marketing strategies and tools across our three brands.

This role is pivotal in managing a SaaS-based product aimed at the mid-market, ensuring that solutions resonate with the target audience and drive sustainable growth. The ideal candidate excels at translating market data into actionable strategies, empowering sales teams, and guiding product positioning through robust research and customer feedback.

This role is responsible for architecting and managing the data, systems, and processes to increase the effectiveness of Twilio's B2B and PLG marketing efforts. This person will play a key role in integrating technologies and leading initiatives that improve the performance of the marketing funnel.