Senior Solutions Marketing Manager

Solutions Marketing Strategy and Narrative Leadership:

• Craft and own solution narratives tailored to distinct buyer and influencer personas, including security leaders, IT administrators, developers, and other technical stakeholders.
• Translate market problems, customer pain, and product capabilities into differentiated solution positioning, messaging frameworks, and proof points.
• Build alignment and drive adoption of solution narratives across campaigns, web experiences, content, enablement, and customer-facing touchpoints.

Content Strategy and Development:

• Lead the strategy and delivery of solution content across multiple altitudes, including web experiences, long-form assets, thought leadership, and sales enablement.
• Ensure solution content supports pipeline progression, deal acceleration, and sales effectiveness, with a strong emphasis on differentiation and credibility.
• Partner with Content, Digital Marketing, and Enablement teams to deliver assets such as solution landing pages, whitepapers, solution briefs, case studies, sales plays, and analyst-ready narratives.

Research, Insights, and Optimization:

• Conduct ongoing market and customer research, including customer interviews, competitive analysis, win-loss insights, and sales feedback loops, to inform narratives and content strategy.
• Use performance data to refine messaging and improve content effectiveness over time.
• Track and report on KPIs related to content engagement, funnel progression, and pipeline influence.