Support the planning and execution of go-to-market activities for new product experiences, from positioning to post-launch engagement. Contribute to the development of messaging and campaign strategies that support growth, user adoption, and client acquisition. Analyze customer insights and competitive trends to inform marketing strategy and positioning. Collaborate with Product, Design, Growth Marketing, and Lifecycle teams to create a consistent customer experience.
As Headway’s Marketing Operations Lead, you’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system. You'll operationalize marketing campaigns, build automation frameworks, and ensure systems and processes are optimized for scale, collaborating cross-functionally to drive efficient go-to-market execution.
The Senior Director of Market Activation will lead the development and execution of integrated go-to-market strategies to drive growth, customer acquisition, and brand engagement. This role requires a visionary leader who can translate business objectives into actionable market activation plans, ensuring alignment across all channels and teams. The successful candidate will combine strategic thinking, operational excellence, and creative innovation to deliver measurable impact.