We are seeking a Senior Manager, Client Marketing to drive member registration, activation, and business growth across our health plan clients. In this role, you’ll lead the development and execution of high-impact, multi-channel marketing programs across plan-owned and employer-facing channels. Success in this role requires strategic thinking, hands-on execution, and strong cross-functional collaboration.
This individual will report into our Director of Customer Experience and execute customer and market research projects that provide actionable insights to the CX team. Working under guidance from senior team members, this individual will independently manage day-to-day research tasks, from participant recruitment to data analysis , while ensuring projects are delivered on time and within scope.
This role is perfect for a marketing operations specialist who loves building efficient systems, measuring campaign performance, and enabling marketing teams to scale their impact. You'll be responsible for the operational backbone that enables our marketing team to generate, nurture, and convert high-quality leads efficiently. You'll own lead scoring, attribution reporting, campaign measurement, marketing automation, and the seamless handoff from marketing to sales.
Take full ownership of strategic execution, driving initiatives from planning to measurable impact. Build and grow a network of partners, including affiliates, affiliate networks, and agencies. Manage and nurture relationships with new partners to ensure long-term collaboration and strong performance.
The company is seeking a Product Marketing Manager, Competitive Intelligence to understand and respond to the competitive landscape. This person will deliver insights and equip client-facing teams with the knowledge and tools to win in the market, working closely with product, marketing, sales, customer success, and executive stakeholders. The main focus will be providing competitive intelligence to customer-facing teams.