Support the planning and execution of go-to-market activities for new product experiences, from positioning to post-launch engagement. Contribute to the development of messaging and campaign strategies that support growth, user adoption, and client acquisition. Analyze customer insights and competitive trends to inform marketing strategy and positioning. Collaborate with Product, Design, Growth Marketing, and Lifecycle teams to create a consistent customer experience.
This position is needed to support Twilio’s next chapter, driving awareness and adoption of our Platform and new builder experiences as we work backwards from our customers' needs. You will blend your understanding of developer needs with a passion for crafting compelling stories that drive adoption of Twilio’s Platform. You’ll collaborate closely with cross-functional teams to shape product roadmaps, lead strategic launches, and develop impactful messaging.
Reporting to the Executive Vice President, the Product Marketing Manager role within the Digital Product Team will drive adoption of digital product features and lead go-to-market efforts for new digital experiences across Wild Alaskan’s web and mobile applications. This role is a connector that bridges digital product, marketing, brand, creative, member experience, supply chain, operations, data science and analytics, and finance — ensuring that features are launched clearly, adopted effectively, and leveraged throughout the member’s journey.
This individual will think strategically about how to win our market and then lead successful go-to-market initiatives. They will be responsible for developing the strategy, building deep client and competitor understanding, and impacting the way we build, market, and sell our product and service offerings.
Play a key role in connecting data to actionable insights, working with leading brands to design cutting-edge research solutions, managing diverse projects, and delivering impactful results. Design impactful research, manage client relationships, drive project success, handle pricing and proposals, collaborate with stakeholders, analyze and interpret data, and respond to opportunities.
Drive the success of Kraken Pro by crafting resonant strategies, focusing on advanced trading including spot, margin trading, derivatives and equities. Collaborate with product leaders and analysts to propel global growth. Define product vision, execute launches, improve portfolios, articulate value, enable sales, grow the ecosystem, and stay ahead of market trends and customer needs.
Assume a pivotal role in shaping product launch strategy and translating customer feedback. Collaborate with product leaders and cross-functional teams to build repeatable product marketing processes that drive adoption and leverage insights for market clarity and revenue growth. Ensure roadmap deliverables are clearly communicated and easy for Go-To-Market teams to adopt, focusing on launching products that meet customer needs.
Delight Quince’s growing customer base by expanding and managing the Women’s Dresses product assortment. Manage the assortment, revenue and margins, and overall growth trajectory of the product category. Innovate and leverage experience in retail merchandising for the Women’s apparel categories. Be a strong and structured problem solver and data driven decision maker.