We’re looking for a Senior Product Marketing Manager to join our team for a role to work remotely based in Canada. You're going to be a part of a team that is the point of contact for all upcoming Product launches and is well-versed in all aspects of go-to-market strategies and branding, and is a whiz in product development and measurement.

As Senior Product Marketing Manager, you'll bridge the gap between product development and the market. Drive product adoption and business growth by ensuring the product's value proposition resonates with the target audience. Develop market-facing content, execute go-to-market strategies, and provide data-based market insights to impact revenue in a high-visibility area.

Drive growth through referral and partnership pillars by developing and executing marketing strategies that drive referrals, improve partner engagement, and expand reach. You'll define compelling messaging, collaborate cross-functionally, lead go-to-market execution, create scalable resources, leverage market research, and track key performance metrics.

Armada is seeking a resourceful and results-oriented Market Intelligence Specialist to join our Growth team. This role is pivotal in shaping how Armada is perceived by industry analysts, customers, and partners. You will conduct research, cultivate strong relationships with key influencers, and craft compelling content that positions our products to drive business growth.

This role is pivotal in managing a SaaS-based product aimed at the mid-market, ensuring that solutions resonate with the target audience and drive sustainable growth. The ideal candidate excels at translating market data into actionable strategies, empowering sales teams, and guiding product positioning through robust research and customer feedback.

Own the product marketing strategy and GTM execution to grow the adoption of Polygon products, leading and growing the PMM team, driving market positioning, and collaborating cross-functionally to deliver high-quality, creative, and impactful marketing campaigns, influencing the narrative and messaging that drive product success.

As Product Marketing Manager, Market Insights, you will play a critical role in maintaining, evolving, and optimizing our competitive intelligence and win/loss programs to support strategic decision-making across the company. You will work cross-functionally to provide actionable insights that impact marketing, sales, product development, and executive decision-making.

Drive go-to-market strategy and help shape the offering for a new elections product to be built iteratively throughout the 2025 local election schedule. Lead all activities across the product marketing lifecycle including market research, outreach and pilot programs en route to launching and scaling the product in 2026 and beyond. The successful functioning of democracy relies on informed citizens.

Manage the marketing of products with a small impact on the company and support initiatives led by Senior Product Marketers. Assist in performing market research on current and new products, establish launch timelines, guide sales teams, and develop messaging and market positioning. Partner with demand generation and content teams to drive the strategy and content for campaigns.

Drive the evolution and growth of the Trust Exchange product by conducting market research to unearth customer insights, defining product positioning and messaging, leading the planning and execution of product launches, and partnering with the broader marketing team to activate campaigns for your product line.