You are responsible for the strategic and operational control of the entire Amazon marketing funnel, with a special focus on the management, optimization and scaling of Amazon DSP campaigns on national and international marketplaces. You plan, create and optimize programmatic campaigns via the Amazon DSP, including audience conception, frequency strategies, inventory selection and creative testing - including Prime Video and Fire TV campaigns. You carry out detailed performance and attribution analyses, using data from the Amazon Marketing Cloud (AMC) in particular, in order to derive precise insights along the customer journey.