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Responsibilities:
- Partner with the Chief Growth Officer to evolve Livefront's marketing strategy.
- Define marketing priorities and metrics to support business goals.
- Act as a thought partner on brand positioning and growth opportunities.
Marketing Programs:
- Lead planning and execution for marketing programs across content, events, and partnerships.
- Collaborate with leaders and subject matter experts to align messaging.
- Guide Livefront’s approach to events, conferences, and sponsorships.
Processes and Tools:
- Build and document marketing processes, workflows, and best practices.
- Establish methods for tracking effectiveness and ROI across initiatives.
- Work closely with HubSpot to manage clients and CRM data.
Livefront
Livefront designs and builds digital products. They've helped companies like Target and Samsung create experiences reaching millions and startups build new businesses.