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This role shapes how Built shows up in the market and owns the positioning and narrative for a portfolio of emerging products. Runs integrated campaigns that drive awareness, revenue, and adoption. Perfect for builders who thrive in 0→1 environments and know how to turn early signals into scalable market momentum.

Built is the AI-powered platform transforming the way real estate is financed, developed, and managed.

• Lead the go-to-market strategy for new products and features.
• Build lifecycle journeys and product education experiences that guide users.
• Surface customer insights, use cases, and usage patterns that shape positioning and roadmap decisions.

At Wave, we help small businesses to thrive so the heart of our communities beats stronger.

• Build the product marketing function from the ground up.
• Shape the product narrative and support go-to-market execution.
• Enable sales confidence and client growth.

JamLoop unifies CTV and digital advertising into one simple, performance advertising platform.

Support larger Go-To-Market initiatives, ensuring smooth launch and campaign execution. Act as an AI-native marketer, automating key workflows for faster delivery. Lead smaller growth initiatives by shaping positioning and executing go-to-market plans.

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money.

• Define and lead go-to-market (GTM) strategy for product launches and new features.
• Develop and maintain competitive intelligence to inform messaging and sales strategy.
• Build and scale customer storytelling through case studies, success videos, and value/ROI narratives.

Supermove gives movers and their customers easy, digital tools to manage their moves through the power of AI and automation.

Shape how millions of Canadians think about investing. Translate insights into messaging, positioning, and campaigns. Drive the success of major product launches and initiatives.

Wealthsimple helps everyone achieve financial freedom by reimagining what it means to manage your money.

• Build tailored GTM strategies that extend Replicant’s core positioning into differentiated industry and solution narratives.
• Conduct market research, track competitor moves, and lead win/loss analysis.
• Lead cross-functional launch planning and execution—from market validation to messaging, GTM strategy, enablement, and post-launch optimization

Replicant built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence.

Lead efforts to redefine Marigold’s identity as the modern marketing cloud. Own the GTM strategy for product and feature launches, ensuring measurable ROI. Mentor a team of product marketers, fostering operational excellence and innovation.

Marigold is a marketing technology company helping businesses build stronger customer relationships through its three core platforms.

• Define the 'why, when, and what' of the products the engineering team builds, leading cross-functional teams from ideation to launch.
• Build a product and strategy that reflects Insider's vision, clearly articulating the business value to the product team.
• Define the release process, coordinate activities to bring products to market and manage/prioritize product items.

Insider One provides a platform for marketing and customer engagement teams, unifying data, personalization, and journey orchestration across channels with AI. They have 1,500+ team members across 30+ offices and are backed by investors like Sequoia Capital, trusted by 2000+ customers.

• Own MagicSchool’s product positioning, audience messaging, and value propositions.
• Lead the team through end-to-end product launches—from narrative development to measurement.
• Collaborate with enablement to create practical, high-quality sales enablement (decks, battlecards, solution briefs).

MagicSchool is the premier generative AI platform for teachers.

Lead go-to-market strategy and execution for our virtual healthcare products in the B2B market. Own end-to-end GTM plans for new products and major releases, from discovery through launch and post-launch optimization. Translate clinical, technical and operational product capabilities into clear, outcomes-first value stories for B2B buyers.

Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions.

This role shapes go-to-market strategy, messaging, and positioning across complex technical solutions. Senior Director will manage a team of product marketers, develop compelling content, and partner closely with Sales and Product teams to drive adoption and revenue. Requires strategic thinking combined with hands-on execution, ensuring successful product launches, customer engagement, and market differentiation.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.

• Own end-to-end product launches including positioning, enablement, and market amplification.
• Create a competitive intelligence system to empower the sales team.
• Measure and optimize marketing asset performance based on data insights.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

• Act as the voice of the market in product development.
• Own global positioning, messaging, and value propositions across all Deel products.
• Build and scale a Product Marketing org that mirrors a Product org.

Deel is an all-in-one payroll and HR platform for global teams, aiming to unlock global opportunity for every person, team, and business. They are among the largest globally distributed companies with a team of 7,000 spanning more than 100 countries.

• Own the go-to-market (GTM) launch process, creating and managing cross-functional plans to ensure successful, high-impact releases.

Eve is redefining what’s possible in legal technology by empowering law firms with AI-driven solutions that elevate how they operate, serve clients, and grow. They are used by over 550+ law firms and are backed by top investors, growing quickly with a world-class team.

• Own MQL delivery & GTM execution with clear accountability for volume, quality, and consistency.
• Be data-driven and execution-focused, owning GTM performance metrics end-to-end.
• Own positioning, brand, and messaging across channels to maximize conversion.

Yuma AI is building an orchestration platform deploying AI agents for customer support in e-commerce, automating up to 80% of customer tickets and freeing human agents. Founded in 2022, Yuma is a leader in AI Support Automation, with a team of 30 based between Paris, Barcelona, and Boston, growing revenue 5x in 2025.

• Define product positioning, lead new product/feature launches, and drive adoption/retention campaigns.
• Collaborate with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes.
• Create launch videos, pages for new products, and marketing campaigns across email, SMS, and in-app messages.

Flex is building a finance super app for premium business owners, reimagining financial workflows and services for entrepreneurs. The company has grown revenue significantly since launching in September 2023 and aims for profitability by late 2025, targeting mid-market businesses often overlooked by fintech solutions.

• Lead a team of product marketing managers, fostering a culture of excellence and collaboration.
• Shape the narrative for Twilio's Messaging and Email businesses, connecting product innovation to market trends.
• Partner with R&D leadership to influence roadmap prioritization and align on positioning.

Twilio is shaping the future of communications, delivering innovative solutions to hundreds of thousands of businesses and empowering millions of developers worldwide.

• Own the global positioning, messaging, and value propositions for our advertising products.
• Lead integrated GTM for new ad products and features: research, segmentation, messaging, and launch strategy.
• Build and mentor a world-class Ads Marketing function (product marketing, demand gen, content, and operations).

Life360’s mission is to keep people close to the ones they love, with a category-leading mobile app and Tile tracking devices.

• Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
• Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
• Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.

Kraken is a mission-focused company rooted in crypto values, focused on accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.