Senior Director, Ads Marketing

Ads Product & Market Positioning:

• Own the global positioning, messaging, and value propositions for our advertising products across brand, performance, and emerging ad formats.
• Build narrative frameworks for agency partners and marketers highlighting differentiated value vs. competitive platforms.
• Partner with Product and Measurement teams to define and articulate proof points, case studies, and ROI stories.

Go-to-Market Strategy:

• Lead integrated GTM for new ad products and features: research, segmentation, messaging, pricing guidance, launch strategy, collateral, and measurement frameworks.
• Develop advertiser journeys that drive awareness, consideration, activation, and retention.
• Craft and oversee a competitive intelligence program in order to sharpen our unique value proposition and differentiation in the market.

Team Leadership:

• Build and mentor a world-class Ads Marketing function (product marketing, industry marketing, demand gen, content, and operations).
• Establish strong operating rhythms with Sales, Product, Finance, and Comms.
• Develop systems for experimentation, cross-functional alignment, and rapid iteration.