Product Marketing Manager

Go-to-Market Strategy:

• Lead go-to-market strategy and execution for virtual healthcare products in the B2B market.
• Own end-to-end GTM plans for new products and major releases.
• Build integrated launch roadmaps, including goals, target segments, timelines, and success metrics.

Cross-Functional Leadership:

• Lead cross-functional launch squads, ensuring alignment, accountability, and on-time delivery.
• Drive launch readiness across Marketing, Sales, CS, Clinical, and Product teams.
• Partner with Product and Content teams to adapt and extend messaging for specific products and launches.

Messaging and Positioning:

• Translate clinical and technical capabilities into clear value stories for B2B buyers.
• Ensure launch messaging is consistent with core brand narratives.
• Maintain product-level messaging artifacts and value propositions.