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  • Define and lead go-to-market (GTM) strategy for product launches and new features.
  • Develop and maintain competitive intelligence to inform messaging and sales strategy.
  • Build and scale customer storytelling through case studies, success videos, and value/ROI narratives.

SaaS GTM Marketing Sales Product

20 jobs similar to Founding PMM

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  • Build tailored GTM strategies that extend Replicant’s core positioning into differentiated industry and solution narratives.
  • Conduct market research, track competitor moves, and lead win/loss analysis.
  • Lead cross-functional launch planning and execution—from market validation to messaging, GTM strategy, enablement, and post-launch optimization

Replicant built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence.

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  • Build the product marketing function from the ground up.
  • Shape the product narrative and support go-to-market execution.
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  • Lead the go-to-market strategy for new products and features.
  • Build lifecycle journeys and product education experiences that guide users.
  • Surface customer insights, use cases, and usage patterns that shape positioning and roadmap decisions.

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  • Build and drive the go-to-market positioning and strategy for the Expert Insights offering.
  • Craft product messaging and develop impactful go-to-market strategies.
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  • Own MagicSchool’s product positioning, audience messaging, and value propositions.
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  • Develop and execute sales plays aligned to customer problems, verticals, or product motions.
  • Externalize Attentive’s multi-product narrative through GTM assets.
  • Partner with Product Marketing and Voice of Market teams to ensure messaging reflects buyer needs.

Attentive is an AI marketing platform for 1:1 personalization, redefining how brands connect with people. They combine technology with human expertise to build authentic customer relationships, working with over 8,000 customers across 70+ industries and recognized by G2 as the #1 provider in SMS Marketing.

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  • Own the go-to-market (GTM) launch process, creating and managing cross-functional plans to ensure successful, high-impact releases.

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  • Own messaging and positioning for your product area or customer segment.
  • Partner with Product Managers to deeply understand the product, roadmap, and customer needs; produce documentation and assets to share your understanding internally and externally.
  • Lead product launches and feature announcements end-to-end, orchestrating cross-functional execution across Sales, Growth, and CS.

Pulley's mission is to make it easier for anyone to start a company by helping founders understand, operate, and optimize their ownership from day one. They are a high-performing, product-driven team building the next generation of equity and business management tools in an AI-native world.

North America Canada Unlimited PTO

  • Translate executive strategy into clearly scoped programs, workplans, and success metrics.
  • Develop and maintain GTM operating artifacts such as playbooks, process documentation, templates, and dashboards that drive consistency and performance across regions and functions.
  • Partner with senior GTM leaders to ensure high-quality deliverables and insights that influence major decisions.

ServiceNow's cloud-based platform seamlessly connects people, systems, and processes. They empower organizations to find smarter, faster, and better ways to work and are a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers.

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  • Own end-to-end product launches including positioning, enablement, and market amplification.
  • Create a competitive intelligence system to empower the sales team.
  • Measure and optimize marketing asset performance based on data insights.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$116,644–$160,400/yr

  • Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets.
  • Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives.
  • Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers.

Mom's Meals provides fully prepared, refrigerated meals delivered directly to homes nationwide. They focus on providing meals for health plans, government programs and individuals, promoting health and independence through nutrition.

  • Define the 'why, when, and what' of the products the engineering team builds, leading cross-functional teams from ideation to launch.
  • Build a product and strategy that reflects Insider's vision, clearly articulating the business value to the product team.
  • Define the release process, coordinate activities to bring products to market and manage/prioritize product items.

Insider One provides a platform for marketing and customer engagement teams, unifying data, personalization, and journey orchestration across channels with AI. They have 1,500+ team members across 30+ offices and are backed by investors like Sequoia Capital, trusted by 2000+ customers.

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  • Collaborate with executive and technical leadership to define product strategy.
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VETRO provides cutting-edge Geographic Information Systems (GIS) solutions tailored for telecom and broadband providers.

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Lead go-to-market strategy and execution for our virtual healthcare products in the B2B market. Own end-to-end GTM plans for new products and major releases, from discovery through launch and post-launch optimization. Translate clinical, technical and operational product capabilities into clear, outcomes-first value stories for B2B buyers.

Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions.

$125,000–$150,000/yr

  • Own strategy and roadmap for your product area, identifying and defining problems, prioritizing solutions, and driving measurable business outcomes.
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Sharebite is the leading food ordering platform built for companies to feed their employees, donating meals through local partners like Feeding America.

$190,000–$304,000/yr
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  • Own the global positioning, messaging, and value propositions for our advertising products.
  • Lead integrated GTM for new ad products and features: research, segmentation, messaging, and launch strategy.
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Life360’s mission is to keep people close to the ones they love, with a category-leading mobile app and Tile tracking devices.