Later is a social media and influencer marketing software, services, and data provider. Following the acquisition of Mavely, Later enables brands to scale creator partnerships while managing social media content and campaigns across social and affiliate networks.
Own and evolve the end-to-end creator data product strategy, spanning data acquisition, enrichment, modeling, quality, and insight generation.
Define and maintain a long-term roadmap that improves the breadth, depth, freshness, and reliability of creator and audience data across all internal and external sources.
Identify high-leverage data opportunities that unlock differentiation for Sales, Strategy, and Agency teams—turning data into a compelling narrative brands can buy into.