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Strategy:
- Own and evolve the end-to-end creator data product strategy , spanning data acquisition, enrichment, modeling, quality, and insight generation.
- Define and maintain a long-term roadmap that improves the breadth, depth, freshness, and reliability of creator and audience data across all internal and external sources.
Technical/ Execution:
- Partner closely with Data Engineering and Data Science to shape schemas, pipelines, models, and feature sets that support scalable data products.
- Drive improvements to creator-level data including (but not limited to): social content signals, audience attributes, campaign performance metrics, Link in Bio behavior, commerce outcomes, and historical brand partnerships.
- Define and track a Data Quality Score and related KPIs that quantify completeness, accuracy, timeliness, and usability.
Team / Collaboration:
- Serve as a trusted product partner to Strategy, Sales, Agency/Services, Search, Campaigns, Reporting & Analytics, and Platform Services teams.
- Align cross-functional stakeholders around shared definitions, priorities, and tradeoffs for data initiatives.
Later
Later is a social media and influencer marketing software, services, and data provider. Following the acquisition of Mavely, Later enables brands to scale creator partnerships while managing social media content and campaigns across social and affiliate networks.