Wave

• Lead the go-to-market strategy for new products and features.
• Build lifecycle journeys and product education experiences that guide users.
• Surface customer insights, use cases, and usage patterns that shape positioning and roadmap decisions.

Lead the creation of high-impact content that educates, inspires, and converts small business owners. Develop and execute a content strategy that fuels product-led growth. Partner closely with Brand, Product Marketing, SEO, and Lifecycle teams to deliver insights-driven content.