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  • Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
  • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
  • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.

Fintech Crypto Campaign Management Stakeholder Management

20 jobs similar to Senior Product Marketing Manager - Inky

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Shape Kraken’s presence across the social and content landscape. Shape how Kraken communicates its mission and builds cultural relevance. Translate crypto’s complexity into content people actually want to share.

Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

  • Act as a mentor and thought leader across Kraken Pro platform.
  • Innovate and lead Pro Exchange pod, defining and owning the long-term product strategy and roadmap for trading capabilities.
  • Collaborate with engineering, design, operations, and cross-functional teams to deliver new features, functionalities, enhancements.

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion.

US

  • Drive go-to-market strategy for asset, wealth management, and financial settlement products.
  • Build clear, differentiated messaging and positioning for sophisticated institutional and wealth audiences.
  • Lead cross-functional GTM initiatives in partnership with Product, Sales, Marketing, and Business Leads.

Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are a diverse team of more than 600 members, united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.

  • Responsible for growing Kraken’s OIR program by owning the product's success, leading product strategy, roadmap, and execution.
  • Own the overall strategy, long-term vision, and roadmap for the Opt-In Rewards (OIR) product portfolio, driving client acquisition, engagement, and retention.
  • Manage projections of sources & uses for OIR products with Treasury to ensure maximum capital efficiency.

Kraken is a mission-focused company rooted in crypto values that accelerates the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

  • Define and lead a full growth marketing strategy across user acquisition, activation, conversion, retention, cross-sell, and upsell.
  • Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up.
  • Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making.

Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

  • Lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives.
  • Design and manage a structured testing roadmap, evaluating new platforms, and optimizing early-stage performance.
  • Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition.

Kraken is a mission-focused company rooted in crypto values that accelerates the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

US

This is a strategic leadership position responsible for driving growth and adoption of a leading consumer-facing web3 wallet. You will define and execute marketing strategies that engage users, launch innovative product features, and deliver measurable impact across product lifecycles. Acting as the bridge between Product and Marketing, you will translate user insights into actionable campaigns, foster cross-team collaboration, and strengthen the brand’s presence within the crypto and web3 ecosystem.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

  • Own execution of Cybrid’s product roadmap across existing and new products.
  • Translate customer, market, and stakeholder input into clear product requirements, specs, and user stories.
  • Define and track product KPIs, using data and feedback to iterate and improve.

Cybrid is a Series A fintech startup building the next generation of crypto-powered global payments infrastructure.

North America Unlimited PTO

Shape how millions of Canadians think about investing. Translate insights into messaging, positioning, and campaigns. Drive the success of major product launches and initiatives.

Wealthsimple helps everyone achieve financial freedom by reimagining what it means to manage your money.

  • Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
  • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
  • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.

Kraken is a mission-focused company rooted in crypto values that aims to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

  • Own the full lifecycle of FIAT product development, from strategy design to optimization.
  • Design intuitive user journeys that encourage users to trade and deposit more actively.
  • Collaborate cross-functionally with engineering, risk, and marketing to deliver solutions.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

$110,000–$147,000/yr
US

  • Build and drive the go-to-market positioning and strategy for the Expert Insights offering.
  • Craft product messaging and develop impactful go-to-market strategies.
  • Work cross-functionally with product, sales, and marketing teams to drive business impact and growth.

AlphaSense, founded in 2011 and headquartered in New York City, is a market intelligence and search platform built on AI to deliver insights.

Global

  • Conduct research and analysis to inform product positioning.
  • Collaborate with product and engineering teams for impactful launches.
  • Create content and campaigns to drive awareness and engagement.

Solflare is a fast-growing crypto wallet provider, aiming to make Web3 accessible. Founded in 2021, they have a team of nearly 150 people with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe, fostering a culture of curiosity, accountability, and collaboration.

  • Shape experiences millions rely on to trade, invest, stake, spend, and grow their wealth.
  • Lead a team of 10 designers, work closely with PMs and engineers, and set the vision that drive clarity, speed, and quality across the Consumer portfolio.
  • Define and communicate the design vision and own the long-term UX strategy for Consumer and bring teams along with clear storytelling and crisp direction.

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion.

  • Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences.
  • Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas.
  • Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment and measurable business outcomes within the BCM sector.

Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi).

Product Lead

Lolli
$120,000–$165,000/yr

  • Own the vision and strategic roadmap for the core product across mobile and integrated platforms.
  • Architect the end-to-end shopper journey and partner with UX/UI to design elegant, intuitive, and frictionless experiences.
  • Translate user needs into detailed product specifications and user stories, partnering closely with engineering.

Lolli is a leading rewards company that lets people earn Bitcoin when they shop online and in-store at over 25,000 partner merchants.

US Unlimited PTO

  • Define product positioning, lead new product/feature launches, and drive adoption/retention campaigns.
  • Collaborate with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes.
  • Create launch videos, pages for new products, and marketing campaigns across email, SMS, and in-app messages.

Flex is building a finance super app for premium business owners, reimagining financial workflows and services for entrepreneurs. The company has grown revenue significantly since launching in September 2023 and aims for profitability by late 2025, targeting mid-market businesses often overlooked by fintech solutions.

  • Conduct compliance risk assessments for new and evolving products.
  • Collaborate with Product, Legal, and Engineering to implement controls.
  • Monitor emerging regulations impacting digital assets to ensure proactive readiness.

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion.

  • Own Breakout’s social presence across multiple platforms.
  • Manage and grow the social presence of co-founder Trader Mayne.
  • Develop content ideas, scripts, talking points, and outlines for videos.

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion.

Canada

  • Own the product strategy for user growth, partnering with the Chief Growth Officer to define vision and roadmap.
  • Lead and mentor a high-performing team of Product Managers.
  • Be the single point of accountability for the product vertical's performance, relentlessly driving toward growing the engaged user base.

KOHO is on a mission to make financial services better for every Canadian, with no hidden fees or predatory interest rates.