KOHO aims to improve financial services for Canadians by offering transparent financial products. They are a performance-oriented organization that values empowering a generation of Canadians, encouraging collaboration, flexibility, and a remote-first setup.
Assist in developing, planning, executing, and maintaining email, push notification, in-app, and SMS channel strategies and marketing campaigns measured against performance driven metrics to enhance user acquisition, engagement, and retention.
Support Lifecycle Managers to identify and segment customer groups for targeted marketing initiatives, ensuring the right messaging and offers are delivered to the right audience at the right time.
Work closely with Lifecycle Managers to build and maintain multi-channel marketing campaigns using our CDP & marketing automation platform, partnering with cross-functional teams for copy, design, data/analytical, and technical requirements.
Lead complex product pipeline builds: Design and develop scalable data pipelines supporting cross-domain product launches in Payments, Credit, and Subscriptions, from scoping through delivery.
Collaborate cross-functionally: Partner with Product Analysts and Product Managers to define data requirements, while analysts continue owning pipelines alongside you.
Build product reporting infrastructure: Create reliable, performant marts and models that power product dashboards and self-service analytics.