Lead the development and execution of go-to-market strategies, product positioning, and messaging that sets Tackle apart. You'll be building out the Product Marketing and Content strategy and leading a team of product marketers, content writers, and graphic designers. Partner closely with Product, Sales, CX, Partners, and the rest of Marketing to act as a catalyst for change.
An experienced and collaborative Director of Partner Marketing Manager is needed to create content, campaigns, and programs that educate internal and external audiences–including sales, partners, and customers. This role requires broad knowledge of the financial technology space and the variety of partner types in our ecosystem.
In this role, you’ll rewrite the playbook for B2B customer advocacy and community to meet the needs of modern software buyers by elevating the voices of industry leaders, customers, and internal experts and translating those stories into measurable business outcomes. This position involves developing repeatable systems that activate advocates, generate social proof, and deepen customer connection and using data to analyze performance and optimize programs.
As Director, Brand & Content Marketing, you’ll be the steward of Recharge’s masterbrand and the architect of the stories that make us unforgettable, leading a multidisciplinary team spanning brand design, campaigns, and editorial content. You will define and evolve Recharge’s brand identity and narrative across every channel and asset, driving brand expression from high-impact hero moments to nuanced microcopy and motion.
Drive co-marketing initiatives in partnership with valued merchants across North America. Execute strategic cross-channel marketing campaigns that align with shared marketing goals and objectives. Work closely with external and internal cross-functional teams including Client Success, Sales, Product, Product Marketing, Growth Marketing, Brand and Creative, and Legal and Compliance to ideate, plan, and deliver impactful campaigns.