Lead and scale the IP Marketing practice, developing strategies, frameworks, and best practices to grow awareness and engagement for top IP and develop Big Hits. Oversee and mentor a high-performing team, ensuring the team is equipped for fostering growth across story lifecycle stages. This role is crucial for fulfilling the company's mission of becoming the global hub for storytellers and readers.
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The role involves leading Mercuryโs community functionโowning the strategy, building the roadmap, and guiding a growing team of community professionals to scale our impact. This role is pivotal in shaping how Mercury shows up in the founder ecosystem and how we build meaningful, long-term relationships with entrepreneurs. You will be responsible for driving vision and alignment across brand, events, and content and ensuring that community is not just a channel, but a feedback loop that informs marketing and product.
The Partner Marketing Lead plays a critical role in accelerating our global partner ecosystem through strategic alliance marketing, joint go-to-market planning, and partner engagement initiatives, responsible for developing and executing comprehensive partner marketing strategies that not only drive awareness and demand but also strengthen strategic alliances and fuel ecosystem growth.
Help lead and execute the product marketing strategy for Krakenโs consumer Equities and xStocks offerings, driving high-impact campaigns and strategies that drive overall growth: top-of-funnel awareness, adoption, and retention. Influence product development by leveraging customer insights, market data, and competitive analysis to shape Krakenโs consumer marketing strategies across equities and xStocks.
Lead and execute company communications and employer brand initiatives. Craft content, manage digital channels, and champion the employee experience. Work with leadership, sales, delivery, HR, and recruitment to bring the brand across channels. Maintain website, case studies, social media, and other digital touchpoints. Build a strong employer brand aligned with company values.
In this role you'll work with our VIP customers, who are often high net-worth individuals from around the world, to help them find and buy the brands and fashion products they love. You'll help recommend products to our VIP customers based on their past orders and purchasing history, making it easy for them to be inspired and discover new finds from the brands they love. You'll support our Marketing team in curating landing pages and pulling products to feature in emails/social media. You'll help coordinate and manage partnerships and collaborations with various creators that we work with.
Karbon is seeking a visionary and results-oriented Chief Marketing Officer (CMO) to spearhead this pivotal next chapter of our growth and take further market leadership in the accounting practice management software category. As CMO, you will be the chief architect of our evolving growth story, responsible for developing and executing a comprehensive marketing strategy that accelerates our trajectory, generates significant demand, and drives revenue.