Product Marketing Manager, Consumer Equities

The Product Marketing Manager will develop and lead Kraken’s Equities and xStocks growth marketing strategy, driving awareness, acquisition, and retention for core trading products. They will own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL). This role requires understanding and optimizing the customer journey, deploying engagement strategies that maximize LTV and retention. The Product Marketing Manager will translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences. Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.