Brand is an unrealized opportunity at Propel and they are looking for a strategic brand leader with strong creative instincts and business acumen to bring the recently revamped brand strategy to life, turning brand into a force multiplier—driving awareness, deepening trust, and accelerating user growth across all channels. You'll make brand a connective tissue across marketing, product, government, and marketplace.
Shape how Rossum is perceived in the market, ensuring messaging resonates with enterprise finance buyers — and clearly communicates the product’s value. Your work will drive awareness, trust, and differentiation, directly impacting pipeline quality, sales enablement, and Rossum’s position as a category leader in intelligent document processing. Own and execute brand and communications strategy positioning Rossum as a category-defining leader.
Responsible for day-to-day patient/consumer and patient access marketing efforts supporting the clonoSEQ brand, including tactical plan development, budget and vendor leadership, content creation, and reporting of effectiveness metrics. This role will partner closely with the broader clonoSEQ team to maximize brand reputation and optimize budgets.