This role will develop and execute strategic marketing initiatives that drive engagement and partnership activation with health plans. This role will focus on positioning our solutions effectively for the health plan audience and creating compelling sales and marketing collateral to drive partnership adoption. This role is ideal for a marketing leader who thrives in B2B2C healthcare marketing

Craft and execute strategies to bring new products to market, develop resonant positioning, and scale distribution of products that find product-market fit. Partner with the Product team to develop a product roadmap that serves unmet needs and creates new opportunities for business growth. Bring marketing briefs and strategies to life.

Develop and execute a comprehensive brand strategy that drives brand affinity, engagement, and loyalty. You will lead a brand team that comprises of social, influencer, consumer insights, external comms, campaigns, and content strategy, all tasked with growing brand affinity and trust. You have strategic vision rooted in consumer trends and insights and also possess data-driven decision making and creative problem solving skills.

This role involves strategic planning, development, and implementation of ABM Marketing plans for priority accounts in partnership with various teams to meet growth objectives, drive pipeline acceleration, product adoption, and renewals. The manager will interface with account teams, requiring strategic marketing leadership, teamwork, and strong communication skills.