Remote Brand management Jobs • GTM

Lead the development and execution of a compelling, always-on communications narrative for AI that demonstrates how Xero is helping small businesses and their advisors thrive through task automation and deeper financial insights. You’ll own the story and GTM plan that brings our AI customer value proposition to life. Focusing on delivering a consistent drumbeat of AI innovation to market through thought leadership, tentpole moments like Xerocon and seasonal campaigns, content, and partner activations.

Shape how agency and carrier partners understand and adopt our products, developing strategic positioning, messaging, and go-to-market strategies. This is a highly cross-functional role, working closely with Product, Sales, and Support teams to develop and distribute content that drives awareness, understanding, and adoption. The ideal candidate is a strong storyteller and strategic thinker.

Shape product roadmap, positioning, and narratives while serving as the subject matter expert on PLG platforms and applications. Develop clear and differentiated messaging for the Airtable platform, specifically for self-serve builder audiences. Collaborate closely with product, demand gen, and sales teams to create and execute comprehensive go-to-market plans for self-serve programs.

Shape how millions of Canadians think about investing by turning product innovations into compelling narratives and powerful go-to-market strategies. You’ll be responsible for deeply understanding our clients, market trends, and competitive landscape — and translating those insights into messaging, positioning, and campaigns that drive growth, engagement, and client trust. Play a pivotal role in creating integrated marketing plans, influencing product roadmaps, and uncovering new growth opportunities.