As a key member of our Product Marketing team, you’ll own the product go-to-market strategy for your product area(s), collaborating with the GTM teams to bring our messaging and positioning to life. You will drive cross-functional collaboration and alignment to launch product innovations that demonstrate market impact and improve customer adoption.

Drive user acquisition, engagement, and retention through strategic product marketing strategy and initiatives. Collaborate closely with Product, UX Design, Research, and Data teams to develop and execute impactful strategies that align with aggressive growth goals. The right candidate is a hands-on, product marketing expert with a track record of achieving big, growth-oriented goals.

The Senior Manager, Product Marketing will drive strategic commercialization efforts. This position focuses on driving conviction in new product opportunities and leading foundational learning efforts. You will work closely with product and go-to-market marketing teams to contribute to go-to-market strategies for existing products and features to drive business growth.

This role is predominantly technology focused and requires a passion for diving deep into product details and understanding the user experience, collaborating closely with product managers, engineers, and design teams to help direct the product roadmap ensuring product releases are prioritized.

Lead overall VIP & Institutional marketing planning and execution to solidify Binance’s brand visibility as a leader in digital assets for institutional clients and VIP users. Develop and execute high-impact go-to-market (GTM) strategies for product launches targeting institutional clients and VIP users. Integrate lifecycle marketing, paid ads, and SEO strategies into the broader VIP growth strategy.

Lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, and leading go-to-market efforts that drive awareness and adoption. This role involves working cross-functionally with partners at various levels throughout the company and tackling complex problems with a strategic mindset.

As the Product Marketing, you will be responsible for developing and executing Go-To-Market strategies for our products. You’ll be part of our Marketing Team, working closely with Product and Business Development teams to craft compelling narratives to promote our cutting-edge blockchain products.

Be the founding product marketing lead and build the machine that can scale Ambrook to 8-figure ARR and beyond. You will be the architect of Ambrook's brand’s story and positioning in the market, owning the spectrum from strategic positioning and GTM to tactical website copy and case studies. You will connect market opportunities with compelling storytelling about the company, product and customers.