Source Job

Global Unlimited PTO

  • Define and execute the marketing strategy for Phantom's evolution.
  • Build the brand narrative: why Phantom, why now, why trust us.
  • Scale paid and organic acquisition while maintaining efficient CAC.

Marketing Fintech Leadership GTM

11 jobs similar to Marketing Lead

Jobs ranked by similarity.

Global

  • Develop and execute a holistic brand strategy that reflects the company’s mission, values, and long-term vision.
  • Define and manage the go-to-market strategy for product launches, partnerships, and ecosystem initiatives.
  • Build and lead the marketing function — from brand and content to growth and communications.

Veda is a vault provider and DeFi engine that enables platforms to seamlessly integrate and deploy on-chain yield products. They are focused on providing enterprise-grade integrations for modern finance, and powering many of DeFi's largest vault products reaching $6B in TVL and 100k+ users.

Global

  • Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention.
  • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
  • Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.

Kraken is a mission-focused company rooted in crypto values. They aim to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. As a fully remote company, they have Krakenites in 70+ countries who speak over 50 languages.

  • Own product positioning, messaging, and narrative for DeFi products.
  • Translate complex onchain mechanics into clear user-facing value propositions.
  • Drive ecosystem awareness and adoption through targeted campaigns.

Keyrock is a leading change-maker in the digital asset space, renowned for partnerships and innovation. With over 220 team members around the world from 42 nationalities, they operate trading on more than 80 exchanges, and working with a wide array of asset issuers.

Australia New Zealand

  • Assist with content creation and management of blogs, announcements, and educational materials.
  • Lead outreach to Affiliates, YouTubers, Influencers and KOLs to build relationships, secure partnerships, and drive new user growth.
  • Participate in growth experiments and help analyse performance metrics.

Binance is the world’s largest cryptocurrency exchange by trading volume and registered users and is trusted by over 230 million people in 100+ countries. They leverage the power of digital assets and blockchain to build an inclusive financial ecosystem.

US

  • Translate protocol mechanics into market-ready messaging.
  • Own the end-to-end narrative for protocol products.
  • Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives.

Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. As a diverse team of more than 600 members, they are united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.

US

  • Establish Merkle Science as a thought leader in the US market and enable the sales team to meet revenue targets.
  • Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.
  • Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities.

Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. They are headquartered in New York with offices in Singapore, Bangalore and London and have raised over US$27 MM from investors.

Global

  • Conduct research and analysis to inform product positioning.
  • Collaborate with product and engineering teams for impactful launches.
  • Create content and campaigns to drive awareness and engagement.

Solflare is a fast-growing crypto wallet provider, aiming to make Web3 accessible. Founded in 2021, they have a team of nearly 150 people with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe, fostering a culture of curiosity, accountability, and collaboration.

$250,000–$300,000/yr
India

  • Develop and implement innovative, data-driven marketing campaigns.
  • Lead overall marketing strategy and growth plans.
  • Manage omnichannel marketing efforts, constantly iterating and testing strategies.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$70,000–$85,000/yr
North America Unlimited PTO 12w maternity 4w paternity

  • Own and manage Casa's social media presence across all channels.
  • Write and publish compelling content that converts.
  • Help launch new features and products by pulling together messaging, content, and simple campaigns that get people excited.

Casa is the secure home for your bitcoin as they are the leading provider of Bitcoin self-custody solutions, the ultimate blend of security, privacy, and control. Their team combines deep security expertise, human-focused design, and exceptional customer service to empower their clients and build lifelong relationships.

Canada

  • Define and own KOHO’s global growth strategy.
  • Lead and scale a cross-functional growth team.
  • Own all user acquisition channels and their P&L accountability.

KOHO aims to make financial services better for every Canadian by offering financial products designed to help users spend smart, save more, and build wealth without hidden fees or predatory interest rates. They are a performance organization that values clarity, ownership, and bold thinking in a remote-first setup.

US 4w PTO 16w maternity 4w paternity

  • Develop and lead Fleetio’s brand and communications strategy, ensuring a consistent and differentiated narrative across all touchpoints.
  • Drive large-scale, integrated brand campaigns that build awareness, increase share of voice, and strengthen Fleetio’s position as a market leader.
  • Lead corporate communications efforts, including PR, analyst relations, executive communications, and crisis management.

Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. They are a growing company on an exciting trajectory that raised $450M in their Series D in June of 2025 and are also a founding member of the Rails Foundation.