Own product positioning, messaging, and narrative for DeFi products.
Translate complex onchain mechanics into clear user-facing value propositions.
Drive ecosystem awareness and adoption through targeted campaigns.
Keyrock is a leading change-maker in the digital asset space, renowned for partnerships and innovation. With over 220 team members around the world from 42 nationalities, they operate trading on more than 80 exchanges, and working with a wide array of asset issuers.
Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.
Kraken is a mission-focused company rooted in crypto values. They aim to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. As a fully remote company, they have Krakenites in 70+ countries who speak over 50 languages.
Translate protocol mechanics into market-ready messaging.
Own the end-to-end narrative for protocol products.
Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives.
Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. As a diverse team of more than 600 members, they are united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Drive go-to-market strategy for asset, wealth management, and financial settlement products.
Build clear, differentiated messaging and positioning for sophisticated institutional and wealth audiences.
Lead cross-functional GTM initiatives in partnership with Product, Sales, Marketing, and Business Leads.
Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are a diverse team of more than 600 members, united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Define product positioning, lead new product/feature launches, and drive adoption/retention campaigns.
Collaborate with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes.
Create launch videos, pages for new products, and marketing campaigns across email, SMS, and in-app messages.
Flex is building a finance super app for premium business owners, reimagining financial workflows and services for entrepreneurs. The company has grown revenue significantly since launching in September 2023 and aims for profitability by late 2025, targeting mid-market businesses often overlooked by fintech solutions.
Partner with R&D and marketing leadership to accelerate the growth of Wealth Management offering.
Develop the product’s value prop and our right to win in the category; build the product narrative.
Identify growth opportunities and work with a cross-functional team to bring marketing campaigns to market.
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with over 3+ million users who trust them with more than $100 billion in assets.
Conduct research and analysis to inform product positioning.
Collaborate with product and engineering teams for impactful launches.
Create content and campaigns to drive awareness and engagement.
Solflare is a fast-growing crypto wallet provider, aiming to make Web3 accessible. Founded in 2021, they have a team of nearly 150 people with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe, fostering a culture of curiosity, accountability, and collaboration.
Identify and recruit global crypto creators, overseeing the onboarding process.
Develop and implement creator engagement and retention strategies, acting as a liaison between creators and internal teams.
Manage a portfolio of high-impact global crypto creators, tracking community growth metrics for engagement, retention, and satisfaction.
Binance is the world’s largest cryptocurrency exchange by trading volume and registered users, trusted by over 280 million people in 100+ countries. They offer a wide range of digital-asset products, from trading and finance to education and Web3 features, building an inclusive financial ecosystem.
Develop and execute a holistic brand strategy that reflects the company’s mission, values, and long-term vision.
Define and manage the go-to-market strategy for product launches, partnerships, and ecosystem initiatives.
Build and lead the marketing function — from brand and content to growth and communications.
Veda is a vault provider and DeFi engine that enables platforms to seamlessly integrate and deploy on-chain yield products. They are focused on providing enterprise-grade integrations for modern finance, and powering many of DeFi's largest vault products reaching $6B in TVL and 100k+ users.
Define and drive the roadmap for the Mesh consumer app.
Master the "Trust" Journey, focusing on Onboarding and Identity Verification (KYC).
Partner deeply with Design and Engineering to set a new standard for crypto UX.
Mesh, founded in 2020, is a payment network for crypto, connecting exchanges, wallets, and financial services for digital asset payments and conversions. They have raised over $120M and are backed by investors including Paradigm, PayPal Ventures and Samsung Next.
Own Product Strategy: Lead the end to end vision and roadmap, partnering with data, design, engineering and marketing to drive growth across organic funnels.
Accelerate Growth: Launch and optimize experiences that improve customer outcomes and scale the business.
Leverage Market Insights: Conduct thorough market analysis and user research to identify opportunities, inform strategy and guide product decisions.
NerdWallet aims to bring clarity to life's financial decisions, fostering an inclusive, flexible, and candid culture. They empower employees to grow, take risks, and be themselves, supporting their well-being and development whether remote or in-office.
Develop strong relationships with the project community, crypto founders and top VCs
Proactively source and identify new blockchain and cryptocurrency projects for listing on Binance.com and Binance Alpha features
Provide your input on the due diligence process, helping the team evaluate new opportunities via team strength, competitive analysis, and tokenomics, among others
Binance is a global blockchain ecosystem that operates the world’s largest cryptocurrency exchange by trading volume and registered users. They are trusted by over 280 million people and offer a range of digital-asset products, from trading and finance to education and research.