About the Role:
- Be a thought partner to senior Product and Investment Research leadership.
- Develop the product narrative and build connected go-to-market strategies.
- Identify growth opportunities and bring integrated marketing campaigns to market.
The Opportunity:
- Accountable for building the GTM engine to support targets.
- Driving net deposits and cross-sold assets through a measurable, repeatable cross-sell engine.
- Building category trust through clearer performance storytelling, education, and transparency.
What you'll bring:
- 10+ years in product marketing / GTM roles in technology-led organizations.
- Meaningful experience with investing, wealth and our finance products is a must.
- Proven success driving measurable growth outcomes through experimentation and insight-led strategy.
Wealthsimple
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with over 3+ million users who trust them with more than $100 billion in assets.