Similar Jobs
See allProduct Marketer (DeFi)
Keyrock
Marketing
DeFi
Data-driven
Marketing Manager - Lifecycle focused on Margin trading
Kraken
Global
CRM
Tableau
Looker
Member of Product Marketing, Protocols
Anchorage Digital
US
Cryptocurrency
Technical
GTM Strategy
Member of Product Marketing, Financial Institutions Group (FIG)
Anchorage Digital
US
GTM
Marketing
Product
Senior Product Marketing Manager
Flex
US
FinTech
B2B
Marketing
The Opportunity:
- GTM Strategy & Execution: Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain.
- Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL).
- Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
Skills You Should Hodl:
- 5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required
- 2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet
- Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior.
Kraken
Kraken is a mission-focused company rooted in crypto values. They aim to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. As a fully remote company, they have Krakenites in 70+ countries who speak over 50 languages.