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Mission:
- Own product positioning, messaging, and narrative for DeFi products and launches.
- Translate complex onchain mechanics into clear user-facing value propositions.
- Drive ecosystem awareness and adoption through targeted campaigns and community engagement.
Background and experience:
- 6+ years of experience in marketing, with at least 3+ years in a DeFi protocol or onchain product.
- Proven track record of bringing DeFi products to market and driving user acquisition and retention.
- Strong experience across B2C growth and B2B partnership development.
Keyrock
Keyrock is a leading change-maker in the digital asset space, renowned for partnerships and innovation. With over 220 team members around the world from 42 nationalities, they operate trading on more than 80 exchanges, and working with a wide array of asset issuers.