Source Job

Global

  • Conduct research and analysis to inform product positioning.
  • Collaborate with product and engineering teams for impactful launches.
  • Create content and campaigns to drive awareness and engagement.

Product Marketing Go-to-market Competitive Analysis Content Creation Data Analysis

20 jobs similar to Product Marketing Manager

Jobs ranked by similarity.

US

This is a strategic leadership position responsible for driving growth and adoption of a leading consumer-facing web3 wallet. You will define and execute marketing strategies that engage users, launch innovative product features, and deliver measurable impact across product lifecycles. Acting as the bridge between Product and Marketing, you will translate user insights into actionable campaigns, foster cross-team collaboration, and strengthen the brand’s presence within the crypto and web3 ecosystem.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

US

  • Develop and execute comprehensive launch plans for new payment products coordinating across product, sales, and marketing teams.
  • Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand.
  • Create differentiated positioning that translates technical capabilities into clear business value for target buyers.

Astra is building mission-critical infrastructure for moving money at scale, processing billions in annual transaction volume with 99.9%+ uptime.

  • Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
  • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
  • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.

Kraken is a mission-focused company rooted in crypto values, focused on accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

$140,000–$165,000/yr
Unlimited PTO

  • Own messaging and positioning for your product area or customer segment.
  • Partner with Product Managers to deeply understand the product, roadmap, and customer needs; produce documentation and assets to share your understanding internally and externally.
  • Lead product launches and feature announcements end-to-end, orchestrating cross-functional execution across Sales, Growth, and CS.

Pulley's mission is to make it easier for anyone to start a company by helping founders understand, operate, and optimize their ownership from day one. They are a high-performing, product-driven team building the next generation of equity and business management tools in an AI-native world.

$100,000–$125,000/yr

  • Lead the go-to-market strategy for new products and features.
  • Build lifecycle journeys and product education experiences that guide users.
  • Surface customer insights, use cases, and usage patterns that shape positioning and roadmap decisions.

At Wave, we help small businesses to thrive so the heart of our communities beats stronger.

Global

  • Identify and recruit global crypto creators, overseeing the onboarding process.
  • Develop and implement creator engagement and retention strategies, acting as a liaison between creators and internal teams.
  • Manage a portfolio of high-impact global crypto creators, tracking community growth metrics for engagement, retention, and satisfaction.

Binance is the world’s largest cryptocurrency exchange by trading volume and registered users, trusted by over 280 million people in 100+ countries. They offer a wide range of digital-asset products, from trading and finance to education and Web3 features, building an inclusive financial ecosystem.

  • Own marketing strategy and execution including positioning, messaging, channels, campaigns, and measurement.
  • Design and scale an ambassador / creator program that reliably drives usage of Boost-powered quests and incentives.
  • Partner with product, BD, and founders to feed campaign insights back into roadmap, positioning, and ecosystem strategy.

Boost is building the onchain incentives layer for crypto applications to help teams design and run incentive programs that reward real onchain actions.

US

  • Build the product marketing function from the ground up.
  • Shape the product narrative and support go-to-market execution.
  • Enable sales confidence and client growth.

JamLoop unifies CTV and digital advertising into one simple, performance advertising platform.

US

The Product Marketing Manager, PLS (PMMP) will be responsible for developing and executing go-to-market plans for Agiloft products with a special emphasis on developing, introducing, and maintaining our Product Led Sales (PLS) strategy for our standalone products. Build and maintain a PLS market introduction and standard for appropriate standalone products. Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues.

Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP).

Product Lead

Lolli
$120,000–$165,000/yr

  • Own the vision and strategic roadmap for the core product across mobile and integrated platforms.
  • Architect the end-to-end shopper journey and partner with UX/UI to design elegant, intuitive, and frictionless experiences.
  • Translate user needs into detailed product specifications and user stories, partnering closely with engineering.

Lolli is a leading rewards company that lets people earn Bitcoin when they shop online and in-store at over 25,000 partner merchants.

North America Unlimited PTO

Shape how millions of Canadians think about investing. Translate insights into messaging, positioning, and campaigns. Drive the success of major product launches and initiatives.

Wealthsimple helps everyone achieve financial freedom by reimagining what it means to manage your money.

Australia New Zealand

  • Assist with content creation and management of blogs, announcements, and educational materials.
  • Lead outreach to Affiliates, YouTubers, Influencers and KOLs to build relationships, secure partnerships, and drive new user growth.
  • Participate in growth experiments and help analyse performance metrics.

Binance is the world’s largest cryptocurrency exchange by trading volume and registered users and is trusted by over 230 million people in 100+ countries. They leverage the power of digital assets and blockchain to build an inclusive financial ecosystem.

US

  • Build and strengthen relationships with creators in Kickstarter’s community.
  • Develop and refine category-specific educational resources in collaboration with internal teams to better support creators.
  • Establish and strengthen relationships with institutions and partners within the broader creative ecosystem to build Kickstarter’s referral pipeline.

Kickstarter is a crowdfunding platform for creative projects. They value team members as whole people, giving every individual the autonomy and space to participate in decisions that impact them.

$110,000–$147,000/yr
US

  • Build and drive the go-to-market positioning and strategy for the Expert Insights offering.
  • Craft product messaging and develop impactful go-to-market strategies.
  • Work cross-functionally with product, sales, and marketing teams to drive business impact and growth.

AlphaSense, founded in 2011 and headquartered in New York City, is a market intelligence and search platform built on AI to deliver insights.

$250,000–$350,000/yr
US

  • Lead the team sitting at the center of Marketing, Product, and Sales.
  • Own the story, the positioning, and the proof that Webflow's platform drives revenue for customers.
  • Work across brand, growth, comms, and our Revenue teams to align how Webflow brings its product to market.

Webflow is building the world’s leading AI-native Digital Experience Platform as a remote-first company. They empower teams to design, launch, and optimize for the web without barriers, and believe the future of the web, and work, is more open, more creative, and more equitable.

Global

Drive adoption for NEAR Intents across the crypto ecosystem. Forge partnerships with top exchanges, wallets, and consumer apps. Work with DeFi protocols to increase revenue.

NEAR Intents is building the foundations for seamless cross-chain, real world and agentic commerce as a core part of the NEAR tech stack.

US

  • Craft insightful content for a daily crypto newsletter.
  • Develop engaging Twitter threads to boost social media engagement.
  • Design persuasive email series for marketing automation campaigns.

Token Metrics is a leading crypto investment platform that provides cryptocurrency reviews, price predictions, and analysis using artificial intelligence. The company aims to help investors make profitable decisions and avoid scams.

Shape Kraken’s presence across the social and content landscape. Shape how Kraken communicates its mission and builds cultural relevance. Translate crypto’s complexity into content people actually want to share.

Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

  • Drive messaging, positioning, and clarity around Included Health’s product roadmap and innovation priorities.
  • Synthesize customer voice, competitive intelligence, and market trends to inform roadmap commitments.
  • Develop timely narratives and product demos to support launch campaign success across clients.

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation, raising the standard of healthcare for everyone.

Europe

  • Design and run participant engagement programs to drive loyalty and retention.
  • Own participant-facing content and education, producing newsletters and training programs.
  • Build and evolve the participant brand and value proposition, communicating the benefits of participation.

Jobgether uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.