Product Marketing Manager - Product Led Growth

Responsibilities:

• Build and maintain a PLS market introduction and standard for appropriate standalone products.
• Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues.
• Create compelling go-to-market materials such as web content, product presentations, datasheets, white papers, contributed articles.

Qualifications Needed:

• Minimum of five years Product Marketing experience.
• Minimum of two years’ experience with Product Led Growth (PLG) or Product Led Sales (PLS).
• Demonstrable ability to develop content such as white papers, product presentations, etc.

Additional Skills:

• Experience managing product positioning and competitive analysis.
• Experienced in launching products.
• Experience collaborating effectively across functions like sales and product management to achieve results.