Senior Product Marketing Manager - Inky

GTM Strategy & Execution:

• Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
• Drive awareness, acquisition, and retention for core trading products.
• Influence product development by leveraging customer insights, market data, and competitive analysis.

Campaign Leadership:

• Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
• Optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
• Craft compelling narratives that differentiate Kraken in a competitive market.

Skills needed:

• Strong crypto expertise with a deep understanding of market trends, user behavior, and the evolving regulatory landscape.
• Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle.
• Experience leading cross-functional teams and working within complex, fast-paced environments.