As the Senior Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue. You'll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations.
This role is responsible for the success and growth of our consumer financial products, orchestrating go-to-market strategies and execution to bring our innovative features to market. You will use consumer research to distill insights that understand and empathize with our existing and prospective clients and their needs, influencing product-led growth and messaging.
Shape the overall workflow for partnered and influencer content for all Automattic social channels and set the strategy for the Automattic Influencer Program, under the Influencer Team. Collaborate with relevant marketing and product teams on what to post, when to post it, and why to post. Use storytelling and trend insights to reach and engage multiple audiences, design and manage campaigns that support product launches, influencer growth, and brand visibility.