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20 jobs similar to Member of Product Marketing, Financial Institutions Group (FIG)

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North America Unlimited PTO

Shape how millions of Canadians think about investing. Translate insights into messaging, positioning, and campaigns. Drive the success of major product launches and initiatives.

Wealthsimple helps everyone achieve financial freedom by reimagining what it means to manage your money.

  • Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
  • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
  • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.

Kraken is a mission-focused company rooted in crypto values, focused on accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

US Unlimited PTO

  • Define product positioning, lead new product/feature launches, and drive adoption/retention campaigns.
  • Collaborate with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes.
  • Create launch videos, pages for new products, and marketing campaigns across email, SMS, and in-app messages.

Flex is building a finance super app for premium business owners, reimagining financial workflows and services for entrepreneurs. The company has grown revenue significantly since launching in September 2023 and aims for profitability by late 2025, targeting mid-market businesses often overlooked by fintech solutions.

North America 4w PTO

Support larger Go-To-Market initiatives, ensuring smooth launch and campaign execution. Act as an AI-native marketer, automating key workflows for faster delivery. Lead smaller growth initiatives by shaping positioning and executing go-to-market plans.

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money.

Canada

  • Own the product strategy for user growth, partnering with the Chief Growth Officer to define vision and roadmap.
  • Lead and mentor a high-performing team of Product Managers.
  • Be the single point of accountability for the product vertical's performance, relentlessly driving toward growing the engaged user base.

KOHO is on a mission to make financial services better for every Canadian, with no hidden fees or predatory interest rates.

  • Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences.
  • Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas.
  • Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment and measurable business outcomes within the BCM sector.

Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi).

  • Act as a mentor and thought leader across Kraken Pro platform.
  • Innovate and lead Pro Exchange pod, defining and owning the long-term product strategy and roadmap for trading capabilities.
  • Collaborate with engineering, design, operations, and cross-functional teams to deliver new features, functionalities, enhancements.

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion.

$110,000–$147,000/yr
US

  • Build and drive the go-to-market positioning and strategy for the Expert Insights offering.
  • Craft product messaging and develop impactful go-to-market strategies.
  • Work cross-functionally with product, sales, and marketing teams to drive business impact and growth.

AlphaSense, founded in 2011 and headquartered in New York City, is a market intelligence and search platform built on AI to deliver insights.

$116,600–$177,200/yr
US Unlimited PTO 12w maternity

  • Contribute to the product roadmap by gathering functional requirements and collaborating on the user experience.
  • Prioritize projects across the organization to align with company strategy and shared priorities.
  • Own a portfolio of initiatives, contributing to the roadmap and facilitating stakeholder discussions to drive clarity and progress.

Dwolla moves money through simple, elegant API solutions as a team of smart, driven people building the future of embedded finance.

US Canada Mexico Brazil Colombia

Develop and own Flex's "Growth engine" across "Infinite wedges". Drive the enhancement of financial services and products, including mobile apps, online account management tools, and virtual payment solutions. Develop and communicate a clear product roadmap and strategy, aligning the product vision with the company's overall objectives.

Flex is building a finance super app for premium business owners — reimagining every single aspect of the financial workflow and financial services for any entrepreneur.

  • Own the full lifecycle of FIAT product development, from strategy design to optimization.
  • Design intuitive user journeys that encourage users to trade and deposit more actively.
  • Collaborate cross-functionally with engineering, risk, and marketing to deliver solutions.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

US

In this role, you will play a crucial part in driving revenue growth while managing relationships with institutional clients. Leverage your expertise to acquire new business as well as service existing clients. Promote the full range of asset management capabilities.

This position is posted by Jobgether on behalf of a partner company and they use an AI-powered matching process to ensure your application is reviewed quickly.

US

This is a strategic leadership position responsible for driving growth and adoption of a leading consumer-facing web3 wallet. You will define and execute marketing strategies that engage users, launch innovative product features, and deliver measurable impact across product lifecycles. Acting as the bridge between Product and Marketing, you will translate user insights into actionable campaigns, foster cross-team collaboration, and strengthen the brand’s presence within the crypto and web3 ecosystem.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

  • Own execution of Cybrid’s product roadmap across existing and new products.
  • Translate customer, market, and stakeholder input into clear product requirements, specs, and user stories.
  • Define and track product KPIs, using data and feedback to iterate and improve.

Cybrid is a Series A fintech startup building the next generation of crypto-powered global payments infrastructure.

US

  • Develop and execute comprehensive launch plans for new payment products coordinating across product, sales, and marketing teams.
  • Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand.
  • Create differentiated positioning that translates technical capabilities into clear business value for target buyers.

Astra is building mission-critical infrastructure for moving money at scale, processing billions in annual transaction volume with 99.9%+ uptime.

Europe

  • Own the end-to-end lifecycle of Finom’s Savings & Investments products – from initial fixed-yield wallet to multi-asset investing.
  • Define and drive the roadmap, working closely with cross-functional teams (Engineering, Legal, Treasury, Ops, Compliance, Marketing).
  • Design scalable, compliant product mechanics (funds flow, sub-ledgering, yield logic, fallback handling, plan caps).

Finom is a European tech startup headquartered in Amsterdam, revolutionizing financial landscape for entrepreneurs worldwide, with an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing. They have around $346 million in total funding and nurture innovation and an inspiring work environment where bold ideas thrive.

$127,600–$160,000/yr
US

Help drive the product lifecycle through ideation, roadmap planning, launch, and post-launch growth for loan marketplaces. Own the user experience for customers who use Figure Portfolio Manger and Figure Connect. Synthesize feedback from users into deliverable product improvements.

Figure is transforming capital markets through blockchain and has originated over $17 billion in home equity loans on their blockchain-native platform.

Unlimited PTO

  • Define and launch the next generation of GenAI features and client-facing agents, translating complex technical capabilities into actionable products.
  • Own the ML Platform used to detect sophisticated financial crime vectors (synthetic identity, account takeover, bot attacks).
  • Collaborate across Data Science, Engineering, and Sales, aiding the RFP process and Model Governance.

Sardine is a leader in fraud prevention and AML compliance, using device intelligence, behavior biometrics, machine learning, and AI to stop fraud before it happens.

  • Drive messaging, positioning, and clarity around Included Health’s product roadmap and innovation priorities.
  • Synthesize customer voice, competitive intelligence, and market trends to inform roadmap commitments.
  • Develop timely narratives and product demos to support launch campaign success across clients.

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation, raising the standard of healthcare for everyone.

US

  • Build the product marketing function from the ground up.
  • Shape the product narrative and support go-to-market execution.
  • Enable sales confidence and client growth.

JamLoop unifies CTV and digital advertising into one simple, performance advertising platform.