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  • Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences.
  • Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas.
  • Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment and measurable business outcomes within the BCM sector.

B2B GTM FinTech Salesforce HubSpot

20 jobs similar to Marketing Director

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US

This is a strategic leadership position responsible for driving growth and adoption of a leading consumer-facing web3 wallet. You will define and execute marketing strategies that engage users, launch innovative product features, and deliver measurable impact across product lifecycles. Acting as the bridge between Product and Marketing, you will translate user insights into actionable campaigns, foster cross-team collaboration, and strengthen the brand’s presence within the crypto and web3 ecosystem.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

  • Own marketing strategy and execution including positioning, messaging, channels, campaigns, and measurement.
  • Design and scale an ambassador / creator program that reliably drives usage of Boost-powered quests and incentives.
  • Partner with product, BD, and founders to feed campaign insights back into roadmap, positioning, and ecosystem strategy.

Boost is building the onchain incentives layer for crypto applications to help teams design and run incentive programs that reward real onchain actions.

US

  • Drive go-to-market strategy for asset, wealth management, and financial settlement products.
  • Build clear, differentiated messaging and positioning for sophisticated institutional and wealth audiences.
  • Lead cross-functional GTM initiatives in partnership with Product, Sales, Marketing, and Business Leads.

Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are a diverse team of more than 600 members, united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.

  • Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
  • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
  • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.

Kraken is a mission-focused company rooted in crypto values, focused on accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

North America 4w PTO

Support larger Go-To-Market initiatives, ensuring smooth launch and campaign execution. Act as an AI-native marketer, automating key workflows for faster delivery. Lead smaller growth initiatives by shaping positioning and executing go-to-market plans.

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money.

$110,000–$147,000/yr
US

  • Build and drive the go-to-market positioning and strategy for the Expert Insights offering.
  • Craft product messaging and develop impactful go-to-market strategies.
  • Work cross-functionally with product, sales, and marketing teams to drive business impact and growth.

AlphaSense, founded in 2011 and headquartered in New York City, is a market intelligence and search platform built on AI to deliver insights.

  • Lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives.
  • Design and manage a structured testing roadmap, evaluating new platforms, and optimizing early-stage performance.
  • Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition.

Kraken is a mission-focused company rooted in crypto values that accelerates the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

$250,000–$300,000/yr

  • Develop and execute data-driven marketing campaigns.
  • Lead marketing strategy and growth plans that align with Splitero growth goals.
  • Build and maintain reporting to measure marketing performance.

Splitero is a company that is positioning itself as the premier partner in the home equity space. They are attracting homeowners to their innovative home equity investment product and future offerings and are a fast-paced growth-stage startup.

  • Act as a strategic legal partner to BCM, Product, Engineering, Security, and Infrastructure teams.
  • Negotiate complex technology and infrastructure integration as well as data licensing deals with TradFi clients.
  • Negotiate strategic and tailor-made partnership agreements with other major players in the blockchain and RWA industry.

Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi).

US Unlimited PTO

  • Define product positioning, lead new product/feature launches, and drive adoption/retention campaigns.
  • Collaborate with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes.
  • Create launch videos, pages for new products, and marketing campaigns across email, SMS, and in-app messages.

Flex is building a finance super app for premium business owners, reimagining financial workflows and services for entrepreneurs. The company has grown revenue significantly since launching in September 2023 and aims for profitability by late 2025, targeting mid-market businesses often overlooked by fintech solutions.

  • Formalize the partnership strategy and drive the go-to-market motion.
  • Be hands-on with marketing execution and team development.
  • Build systems and programs that scale growth.

Finalis is at $12M revenue, targeting $80M by 2027, with a growing network of 600+ member firms and partnerships across the private capital markets ecosystem.

  • Act as a strategic Business Partner to BUILD and SCALE Program Leads.
  • Design and implement standardized onboarding, tracking, and reporting processes.
  • Identify friction points across BUILD and SCALE workflows and deploy automation and AI-driven solutions.

Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi).

US

  • Develop and execute comprehensive launch plans for new payment products coordinating across product, sales, and marketing teams.
  • Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand.
  • Create differentiated positioning that translates technical capabilities into clear business value for target buyers.

Astra is building mission-critical infrastructure for moving money at scale, processing billions in annual transaction volume with 99.9%+ uptime.

  • Support go-to-market efforts for new products and initiatives, providing practical global tax guidance on novel or complex tax matters
  • Own U.S. international tax calculations and processes (e.g., GILTI, FDII, FTC, Pillar 2, BEAT), and review U.S. international tax filings including FBAR, Forms 8865, 5471, 8858, 1118, ensuring accuracy and completeness
  • Conduct extensive tax research, develop well-supported positions, and prepare documentation for tax reviews and audits

Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi). They have enabled tens of trillions in transaction value and now secures the vast majority of DeFi.

US

  • Shape and execute communications strategies that elevate our market reputation and position us as a technology and financial leader.
  • Develop messaging frameworks and thought leadership content that reinforce corporate positioning.
  • Partner with Investor Relations to deliver a clear, credible business narrative to media, analysts, and investors.

Quadient supports businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other.

US

  • Own and scale paid social channels (Meta, LinkedIn, CTV), managing a $40+ million budget.
  • Build a high-velocity creative and experimentation engine for ad concepts and audiences.
  • Partner cross-functionally to strengthen funnel performance and deliver robust reporting and insights.

Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

  • Define and lead a full growth marketing strategy across user acquisition, activation, conversion, retention, cross-sell, and upsell.
  • Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up.
  • Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making.

Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

$250,000–$300,000/yr
India

  • Develop and implement innovative, data-driven marketing campaigns.
  • Lead overall marketing strategy and growth plans.
  • Manage omnichannel marketing efforts, constantly iterating and testing strategies.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US Unlimited PTO

This role shapes how Built shows up in the market and owns the positioning and narrative for a portfolio of emerging products. Runs integrated campaigns that drive awareness, revenue, and adoption. Perfect for builders who thrive in 0→1 environments and know how to turn early signals into scalable market momentum.

Built is the AI-powered platform transforming the way real estate is financed, developed, and managed.

$120,000–$140,000/yr
US Canada Unlimited PTO

  • Execute aggressive outbound partnership strategies for existing/new products and services.
  • Own the full sales cycle from lead, proposal drafting, and close for pre-launch and post-launch protocols.
  • Collaborate with Product, Engineering, Data Science, and Finance teams to validate and optimize Gauntlet's positioning within targeted verticals.

Gauntlet leads the field in quantitative research and optimization of DeFi economics, managing market risk and ensuring economic safety for protocols.