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  • Lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives.
  • Design and manage a structured testing roadmap, evaluating new platforms, and optimizing early-stage performance.
  • Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition.

Analytics Marketing Crypto Web3 Mobile

20 jobs similar to Performance Marketing Manager

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  • Own paid media strategy across channels including Meta, Google, TikTok, YouTube, and emerging platforms.
  • Build experimentation frameworks across creative, targeting, audience segmentation, landing pages, and funnel stages.
  • Forecast spend, revenue, and growth targets.

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.

$120,000–$168,000/yr
Asia

  • Lead user acquisition and engagement for the consumer app.
  • Define value proposition and shape customer segmentation.
  • Drive growth through strategic, data-driven marketing.

Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform.

  • Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
  • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
  • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.

Kraken is a mission-focused company rooted in crypto values, focused on accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

Shape Kraken’s presence across the social and content landscape. Shape how Kraken communicates its mission and builds cultural relevance. Translate crypto’s complexity into content people actually want to share.

Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

  • Define and lead a full growth marketing strategy across user acquisition, activation, conversion, retention, cross-sell, and upsell.
  • Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up.
  • Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making.

Kraken is a mission-focused company rooted in crypto values that wants to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

$135,000–$150,000/yr
US Unlimited PTO

  • Develop, own, and communicate paid marketing strategy.
  • Manage and optimize campaigns in paid search, paid social and Google display network.
  • Experiment with new channels and collaborate to drive impact with other marketers.

Appcues enables personalized digital experiences at scale, helping marketing, product, and digital teams translate customer behavior into business results without technical resources. They power lifecycle marketing, product-led growth, and digital adoption for thousands of companies.

  • Own marketing strategy and execution including positioning, messaging, channels, campaigns, and measurement.
  • Design and scale an ambassador / creator program that reliably drives usage of Boost-powered quests and incentives.
  • Partner with product, BD, and founders to feed campaign insights back into roadmap, positioning, and ecosystem strategy.

Boost is building the onchain incentives layer for crypto applications to help teams design and run incentive programs that reward real onchain actions.

$101,067–$126,333/yr

  • Lead the strategy and execution of paid and performance-driven digital marketing channels.
  • Oversee campaign planning, budgeting, implementation, and optimization.
  • Utilize analytics tools to monitor performance and refine digital strategies.

Cortica is a rapidly growing healthcare company with 24 locations across 8 states pioneering a unique, multi-specialty approach to treating children with autism.

EMEA

Support marketing team members with setting up and monitoring paid campaigns. Monitor paid ads performance and budgets across the Marketing team. Build on automation and AI to improve paid ads performance.

Canonical has provided developers with open source since 2004, helping them build innovations such as public cloud, machine learning, robotics or blockchain.

US

  • Lead the paid media and performance marketing strategy across the full DTC funnel.
  • Build and lead a high-performing team and manage agency partners.
  • Implement modern measurement and experimentation frameworks to inform decisions and unlock growth.

Rula is a remote-first company that aims to create a world where mental health is no longer stigmatized or marginalized.

US

  • Develop and optimize global paid media programs across channels.
  • Lead experimentation on global funnel performance to improve conversion rates.
  • Lead paid media creative testing strategies iterating messaging, concepts, and formats.

Life360's mission is to keep people close to the ones they love with their category-leading mobile app and Tile tracking devices that empower members to protect what they care about most. Life360 has more than 500 (and growing!) remote-first employees and is a Remote-First company, which means a remote work environment will be the primary experience for all employees.

$175,000–$190,000/yr
US Unlimited PTO

Build the systems and cross-functional discipline needed to scale paid acquisition. Run strategy, execution, and infrastructure. Turn ideas and experiments into a growth engine.

Curai Health is an AI-powered, virtual multispecialty primary care clinic on a mission to improve access to care at scale.

Europe

  • Lead marketing efforts that directly impact user acquisition, retention, and brand awareness.
  • Plan and execute performance marketing initiatives with clear KPIs.
  • Shape and evolve the BJAK brand voice and positioning across platforms.

BJAK is Southeast Asia’s largest digital insurance platform headquartered in Malaysia with operations in Thailand, Taiwan, and Japan.

$120,185–$171,693/yr
North America 5w PTO 26w maternity

  • Own the x-channel marketing strategy for self-serve advertiser growth.
  • Optimize paid campaign strategy including target audience and messaging.
  • Create data-driven growth initiatives to drive new advertiser sign-ups and retention.

Spotify Advertising Business Marketing team inspires brands and marketers to connect with billions of fans on the platform.

US Unlimited PTO

Seeking a Senior Paid Media Manager to lead multi-channel paid media planning, activation, optimization, and reporting. Design full-funnel paid media strategies and manage multi-million annual and quarterly budgets. Oversee in-platform campaign execution, build reporting narratives, and identify optimization opportunities.

Movement Strategy creates content and campaigns for the world’s most exciting brands, winning awards and making headlines.

$54,912–$68,640/yr
US

Manage and optimize multi-channel paid campaigns across social, programmatic and display platforms. Develop testing frameworks, scaling strategies, and bid optimizations that unlock sustainable growth across diverse audiences and markets. Analyze mid-flight and post campaign performance data to identify trends, opportunities, and risks.

IHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month.

US

  • Own and scale paid social channels (Meta, LinkedIn, CTV), managing a $40+ million budget.
  • Build a high-velocity creative and experimentation engine for ad concepts and audiences.
  • Partner cross-functionally to strengthen funnel performance and deliver robust reporting and insights.

Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

US Unlimited PTO

  • Design, execute, and optimize applicant acquisition campaigns across paid and organic channels.
  • Partner with the Workforce Partnerships team to develop marketing strategies that support healthcare employer needs.
  • Collect and manage fellow, employer, and alumni testimonials via video, photo, and written content.

Propel America addresses inequities in education and workforce systems. They are building a system that allows young adults from low-income backgrounds to access affordable education leading to good jobs.

$50,000–$65,000/yr
US

  • Assist in building and maintaining campaigns across various ad platforms.
  • Support keyword research, ad copywriting, and audience configuration.
  • Monitor pacing, identify anomalies, and surface data-driven insights.

ACCEL Schools supports a network of public charter schools.

US Unlimited PTO

Drive data driven decisions in Paid Media strategies. Optimize media investments and customer acquisition efficiency. Build predictive models to power advanced bidding strategies.

OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress.