Head of Marketing

Full Marketing Strategy:

• Own and drive the full marketing strategy — digital, brand, content, and campaigns
• Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions.
• Support go-to-market (GTM) efforts for new products and features.

Team Leadership and Collaboration:

• Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more.
• Collaborate with product, design, sales, and data teams to align marketing with business goals.
• Manage creative production with internal teams and external agencies/freelancers.

Data Analysis and Optimization:

• Analyze data and market trends to generate insights and strategic improvements.
• Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions.
• Shape and evolve the BJAK brand voice and positioning across platforms.