Senior Performance & Growth Marketer

Paid Acquisition:

• Improve the efficiency of the acquisition path—from ad click to first message—lowering CAC and increasing qualified interactions.
• Build search strategies from the ground up: keyword-level intent analysis, volume patterns, competitive gaps.
• Drive down CAC and improve conversion rates by continuously optimizing targeting, bidding, and creative.

Experimentation and Analysis:

• Turn insights into experiments—testing ad creative, landing page messaging, audience segments, and campaign structure.
• Partner with product and design to improve landing page performance and diagnose drop-offs in the acquisition funnel.
• Build simple reporting that highlights what’s working, what’s not, and what needs to be tried next.

Leadership and Experience:

• 5–7 years running paid acquisition at a startup or high-growth company.
• Proven ability to own and scale multi-channel acquisition with real impact.
• Clear communication and ability to translate performance data into strategic narratives.