Job Description
Own and Scale:
- Manage paid social channels (Meta, LinkedIn, CTV) with a $40M+ budget.
- Achieve monthly targets for cost, volume, and efficiency.
- Stay ahead of platform changes and emerging AI capabilities.
Build Creative Engine:
- Develop a systematic process for ad concept generation and testing.
- Launch and test new audiences and campaign structures.
- Shape landing pages and conversion flows to maximize conversion.
Cross-functional Partnership:
- Collaborate with various teams to strengthen funnel performance.
- Deliver robust reporting, insights, and forecasts.
- Translate data into actionable decisions.
About Headway
Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.