Use your expertise in paid search and paid social to develop and execute strategies that drive high-quality inbound traffic and pipeline. Build and manage our Account-Based Marketing (ABM) playbook to drive engagement with target accounts, including personalized advertising, content syndication, and retargeting. Analyze performance data and market trends to identify new opportunities for scaling paid ads and optimizing budget allocation.
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Drive student enrolments for prestigious university partners, overseeing junior team members and assisting in establishing strategies. Be the subject matter expert for marketing projects, facilitate relationships with external agencies, and proactively identify opportunities in paid media based on industry trends. Meet and exceed student enrolment KPI’s, create/manage/optimize paid search and social campaigns and improve campaign effectiveness.