Execute and optimize Directive’s internal paid media strategy to drive growth and maximize performance across all paid acquisition channels. Manage Directive’s own paid media efforts—focusing on lead generation, pipeline growth, and brand visibility. This role involves planning, executing, and optimizing paid media campaigns across various platforms, developing ad copy, and analyzing campaign performance.

The Lifecycle Marketing Team leads Plaid’s email channel strategy, acting as a central partner to stakeholders across the business. This role involves building and launching nurture campaigns, collaborating on integrated campaigns, segmenting and personalizing communications, and monitoring campaign performance to improve customer engagement and revenue outcomes.

Join our team as a User Acquisition Manager and take ownership of Meta Ads campaigns in a highly competitive niche across US, UK, CA, and AU markets. In this role, you will manage and optimize Meta Ads campaigns, collaborate on creative development, conduct A/B tests, and work closely with cross-functional teams to synchronize data and integrate offers.